Loading organizations...
Loading organizations...
Gtmhub is a technology company.
Quantive, previously Gtmhub, offers an AI-powered strategic planning and execution platform designed to enhance organizational agility. Its core product, Quantive StrategyAI, enables businesses to plan smarter, execute faster, and adapt in real time. The platform integrates an AI assistant for strategic planning and risk anticipation, connecting high-level objectives directly to daily operations and providing real-time insights to drive effective strategy evaluation.
The company was co-founded in 2015 by Radoslav Georgiev, Ivan Osmak, and Jordan Angelov. These founders, who previously worked together at Progress Telerik, identified a significant challenge in how many businesses struggled with the practical execution of their strategic initiatives. Their founding insight centered on developing a solution that could translate abstract strategic visions into concrete, measurable outcomes, thereby bridging the gap between organizational planning and operational reality.
The platform caters to a diverse user base, including executives, strategy and operations leaders, department heads, and enterprise Project Management Offices, providing them with essential visibility and tools to achieve results. Quantive’s vision is to cultivate strategic agility within organizations, empowering them to respond rapidly to evolving market dynamics and achieve their long-term goals more efficiently. The company aims to unify strategic initiatives and enable teams to consistently deliver impactful outcomes.
Key people at Gtmhub.
Gtmhub was founded in 2015 by Jordan Angelov (SVP of Product, co-founder) and Ivan Osmak (Co-Founder & CEO) and Radoslav Georgiev (Co-founder & CTO).
Gtmhub was founded in 2015 by Jordan Angelov (SVP of Product, co-founder) and Ivan Osmak (Co-Founder & CEO) and Radoslav Georgiev (Co-founder & CTO).
Key people at Gtmhub.
Gtmhub, now rebranded as Quantive, builds an AI-powered strategy execution platform centered on the OKR (Objectives and Key Results) methodology. It serves enterprises, startups, governments, and non-profits across 70 industries, helping over 2,000 clients—including Adobe, Ubisoft, and Red Hat—align teams, track progress in real-time, and bridge the gap between strategy and execution by integrating with tools like Salesforce, Jira, and Asana.[3][5][6] The platform solves core problems of goal management: lack of transparency, manual updates, siloed efforts, and poor connectivity, enabling automated data-driven insights, collaboration, feedback, and faster decision-making to boost operational efficiency and growth.[1][2][4]
Launched in 2015 from Sofia, Bulgaria, Gtmhub rapidly expanded with offices in Berlin, London, San Francisco, and later Denver, Paris; it raised $160.2M total funding, achieved record Series C growth plans to triple revenue, acquired Cliff.ai for AI enhancements, and rebranded to Quantive in 2022 before its May 2025 acquisition by Workboard.[1][3][4][6][9]
Gtmhub was founded in 2015 by Ivan Osmak (CEO) in Sofia, Bulgaria, evolving from a data-centric tool into a full OKR platform to address companies' struggles with constant manual progress updates and alignment.[1][3][4] Osmak's vision stemmed from the 30-year-old OKR framework (pioneered at Intel and popularized at Google), but with a "DNA in data" twist—initially not purely OKR-focused, it grew via connectivity to enterprise systems, marking early traction like a $1.2M seed round in 2018 led by Launchub and Eleven Ventures, plus selection for SAP.io/Techstars.[1]
Pivotal moments included hyper-growth from 10 to 25+ employees in months (doubling planned), double-digit monthly revenue surges, global office launches, a record $120M Series C in 2021 (largest in OKR software), Cliff.ai acquisition for AI/ML, and the 2022 rebrand to Quantive amid expansion to strategy execution beyond OKRs.[1][4][6][9] By 2025, Workboard's acquisition solidified its enterprise scale.[3]
Gtmhub/Quantive rides the exploding OKR and strategy execution market, fueled by remote/hybrid work, agile transformations, and AI-driven operations amid economic volatility—demanding tools that connect high-level strategy to daily execution without silos.[4][6] Timing is ideal post-OKR popularization at Google/Intel, with rapid industry growth validated by its record funding and acquisitions; market forces like enterprise digitization and talent retention favor data-automated platforms over manual alternatives.[1][3][9]
It influences the ecosystem by setting the "gold standard" for OKRs (first Bulgarian unicorn contender), enabling 1,000+ organizations' accelerated growth, and pushing AI integration—acquisitions like Cliff.ai expand to business observability, while rebranding signals maturation beyond niche OKR to comprehensive agility for large enterprises.[3][4]
Post-2025 Workboard acquisition, Quantive will likely deepen enterprise performance management integration, leveraging combined OKR strengths to dominate strategy execution amid AI proliferation and economic uncertainty.[3] Trends like generative AI for predictive planning, hyper-personalized goals, and real-time adaptability will shape it, potentially tripling scale via Workboard's reach while evolving influence from OKR pioneer to full operating system for ambitious orgs. This cements Gtmhub's legacy: from Sofia startup to global leader transforming how companies achieve priorities.[3][4]
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| May 1, 2022 | Kaizan | $1.0M Seed | Jigsaw | 468 Capital, Jigsaw VC, Presight Capital, Mato Peric, Charlotte Street Capital, Entrepreneur First, Founders Factory, IPONWEB, Ledger, MIQ, NICE, Silicon Roundabout Ventures |
