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Key people at Grupo Purdy.
Grupo Purdy, based in San José, Costa Rica, provides comprehensive and sustainable mobility solutions, evolving from a Toyota dealership into an ecosystem encompassing vehicle sales, financing, maintenance, leasing, logistics, and digital platforms. The company holds a 25% market share in new vehicle sales in Costa Rica, with 17% of its sales derived from electrified vehicles, and represents brands including Toyota, Lexus, Hino, Subaru, Ford, and Volkswagen. As the fourth-oldest Toyota distributor outside Japan, Grupo Purdy was the first in Latin America to test Toyota’s hydrogen-powered Mirai and introduced the region's first hybrid Toyota Prius in 2004. It has expanded operations to the United States with dealerships in Texas and has been licensed as an Essential Costa Rica mobility company since 2015. Key figures include CEO Alejandro Rubinstein, Vice President Amadeo Quirós, and Javier Quirós. Grupo Purdy was established in 1957 by Xavier Quirós Oreamuno.
Key people at Grupo Purdy.
Grupo Purdy is a Costa Rican business group founded in 1957, specializing in reliable and sustainable mobility solutions. Originally starting as the exclusive Toyota distributor, it has evolved into a diversified automotive powerhouse representing 12 brands including Toyota, Lexus, Hino, Subaru, Ford, and Volkswagen, while offering integrated services like vehicle sales, financing, maintenance, leasing, transportation logistics (e.g., "Te Llevo" and "Yo Voy" services moving 120,000 passengers monthly), a driving academy with simulators, and digital platforms like Purdy Connect for vehicle monitoring.[1][2][5]
The company operates under a triple bottom line philosophy—balancing economic, social, and environmental impact—with achievements like being the first automaker certified Carbono Neutral Plus in Latin America, holding a Guinness World Record, and earning the Essential Costa Rica license. Led by CEO Alejandro Rubinstein, it emphasizes innovation, such as 17% electrified vehicle sales (targeting 20%), AI for repairs, and hydrogen tech testing, while expanding into the U.S. market in Texas.[1][2][4][5]
Grupo Purdy began on January 8, 1957, as a family-owned Toyota dealership in Costa Rica, marking it as one of the world's oldest Toyota distributors.[1][2][4][5][6] Over 66+ years, it grew from a single dealership into a mobility ecosystem architect, adding brands and services amid Costa Rica's market evolution.[1][3]
Key evolution includes pioneering regional introductions like the Toyota Prius hybrid in 2004 and Latin America's first hydrogen Mirai test, alongside U.S. expansion starting around 2015 with operations in Texas.[1][2][5] Under leaders like CEO Alejandro Rubinstein and Director Ana María Sequeira, the "Purdy Family" culture drove sustainability focus, earning certifications and Guinness recognition for innovation.[1][2][4]
Grupo Purdy rides the electrification and sustainable mobility trend in Latin America, where regulatory pushes and consumer demand favor green transport amid economic volatility.[1][3] Timing aligns with global shifts like hydrogen tech and AI integration, positioning it ahead in Costa Rica's automotive sector facing trade uncertainties and supply chain issues from North America/Mexico.[1][3]
Market forces like restrictive monetary policies and weaker regional growth amplify its resilience through diversification and local innovation, influencing Costa Rica's ecosystem as the first Essential Costa Rica-licensed mobility firm and a sustainability benchmark.[2][3][4] Its U.S. expansion and tech stack (e.g., Salesforce, AI) enhance regional supply chains and startup-like agility in a traditional industry.[5][6]
Grupo Purdy's trajectory points to accelerated electrification (hitting 20%+ sales), deeper U.S. growth, and AI-driven services amid rising demand for integrated mobility.[1][3][5] Trends like regulatory green mandates, autonomous tech, and logistics digitization will shape it, potentially evolving its influence from regional leader to pan-Latin American mobility architect with stronger tech partnerships.[1][3]
This builds on its origin as a dealership, now redefining transportation as a positive force—watch for hydrogen expansions and ecosystem plays that sustain its triple bottom line edge.[1]
