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§ Private Profile · Johnston, IA, USA
Fintech solutions and data tools for agriculture, offering financing and intelligence for risk mitigation and decision-making.
Growers Edge, based in Johnston, Iowa, provides fintech solutions and data-driven tools for the agriculture industry, including crop plan warranties, input financing, farm mortgage financing, and land/climate intelligence. These products assist ag retailers, manufacturers, lenders, and farmers in mitigating risks, making faster decisions, and adopting sustainable practices across over 1 million acres of US farmland. The company, which has 42 employees and $8.8 million in revenue, recently secured $25 million in new financing in 2024, with S2G Investments, Cibus Capital, and Lowercarbon Capital as lead investors. Prior to this, Growers Edge acquired Agcor and AQUAOSO to expand its lending software and water risk data capabilities. Current CEO Matt Hansen oversees operations, with Jeff Ubben, founder of ValueAct Capital, also among its investors. Growers Edge was founded in 2016; its original founders are not publicly known.
Growers Edge has raised $70.0M across 3 funding rounds.
Growers Edge has raised $70.0M in total across 3 funding rounds.
Growers Edge is an agtech company providing fintech solutions for the agriculture sector, including embedded finance software, crop warranties, input financing, farmland valuation, and data analytics tools to optimize farming practices and risk management.[1][2][5] It serves agricultural retailers, input manufacturers, growers, and lenders by enabling them to manage loans, mitigate yield risks, and adopt sustainable practices, with products covering over 1 million acres of US farmland.[1][2] Formerly Crop Pro Insurance Services, the company has shown strong growth momentum through a $25M funding round, acquisitions like Agcor and FarmTest, and new launches such as the generative AI platform Agcor Xplor for mortgage lending, projecting over $30M in mortgages by year-end 2025.[2][3][4]
Growers Edge was founded in 2017 in Johnston, Iowa, as Crop Pro Insurance Services, initially focusing on insurance before evolving into a broader fintech provider for agriculture.[1][3] Key leadership includes Billy Rose as Chief Innovator and Founder, alongside figures like CEO Matt Hansen and Chief Commercial Officer Tracy Linbo, who have driven its pivot toward data-driven financial tools.[2][3] The idea emerged from addressing financial gaps in farming, such as risk management for adopting new technologies; early traction built through partnerships with ag retailers and recent milestones like the Agcor acquisition have accelerated its expansion into lending and AI-powered analytics.[2][3][4]
Growers Edge rides the digital disruption wave in US agriculture financing, leveraging fintech to digitize operations amid economic uncertainty, climate risks, and sustainability demands.[1][2] Timing aligns with rising needs for precise, data-backed decisions as farmers face volatile yields and input costs; market forces like AI adoption in lending and demand for environmental benefits favor its tools, which unlock efficiency at farm, retailer, and community levels.[2][5] It influences the ecosystem by partnering with retailers/manufacturers to scale innovation uptake, reshaping capital access and supporting smaller players in a consolidating ag sector.[2]
Growers Edge is poised for scaled expansion with its $25M funding fueling product integration, AI advancements, and broader partnerships to dominate ag fintech.[2] Trends like generative AI in lending, precise agriculture data, and sustainability mandates will shape its path, potentially growing mortgage volumes beyond $30M and warranty coverage significantly.[3] Its influence may evolve from niche risk tools to a full-service platform powering industry-wide decisions, solidifying its role in profitable, resilient farming as confirmed by recent strategic validations.[2][3]
Growers Edge has raised $70.0M across 3 funding rounds. Most recently, it raised $25.0M Other Equity in April 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 29, 2025 | $25M Venture Round | Cibus Capital, Lowercarbon Capital, S2G | Jeffrey Ubben, Iselect, Otter Creek Investments | Announced |
| May 11, 2021 | $5M Debt Financing | Silicon Valley Bank | — | Announced |
| Jul 14, 2020 | $40M Series B | Sanjeev Krishnan, Sachin Gupta | Bunge Ventures, Finistere Ventures | Announced |
Growers Edge has raised $70.0M in total across 3 funding rounds.
Growers Edge's investors include Cibus Capital, Lowercarbon Capital, S2G, Jeffrey Ubben, iSelect, Otter Creek Investments, Silicon Valley Bank, Sanjeev Krishnan, Sachin Gupta, Bunge Ventures, Finistere Ventures.