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Key people at Grower.
Grower, based in Dublin, Ireland, offers a subscription-based SaaS platform that functions as a Marketing AI Operating System (MAIOS). This comprehensive system is engineered to unify paid and organic media channels, providing integrated solutions for analytics, campaign optimization, and execution. The platform automates a range of marketing operations, including the generation of creatives, management of approval workflows, and seamless launches across various digital channels. Furthermore, it delivers real-time, AI-driven recommendations specifically designed to enhance the return on investment for its clientele, which includes marketers, agencies, and leading governments globally. Since its public launch and the commencement of its GoToMarket strategy, Grower has successfully onboarded hundreds of users. The company's specific funding rounds, valuation, and founding personnel have not been publicly disclosed.
Growers Edge is an agrifintech startup developing a suite of financial tools tailored for agriculture, including risk management products like the Crop Plan Warranty and input-financing programs.[1] It serves growers, ag retailers, manufacturers, lenders, and industry groups by addressing farm financial risks, improving sustainability practices, and simplifying access to capital—such as through partnerships with Compeer Financial and Evergreen Financial Group for small- and medium-sized retailers.[1] Recent growth includes a $25 million funding round co-led by S2G Investments, Cibus Capital, and Lowercarbon Capital, plus the acquisition of Agcor for enhanced farmland valuation software, signaling strong momentum under new CEO Matt Hansen.[1]
A separate entity, GROWERS, provides easy-to-use software solutions for farmers and ag retailers to boost efficiency, sustainability, and profitability, though details on its products and scale are limited in available data.[6]
Growers Edge emerged as an agrifintech innovator focused on farm-level data-driven tools, with leadership changes marking key pivots: former CEO Dan Cosgrove stepped down in 2023, and Matt Hansen joined as CEO in 2024 to steer a new team direction and strategy, validated by the recent $25 million raise.[1] The company has hit milestones like acquiring Agcor (agricultural lending software) and launching targeted financing partnerships, building on its core mission to integrate risk management with sustainability.[1]
GROWERS' backstory is less detailed, but it positions itself as a software provider streamlining operations for ag stakeholders, likely evolving from needs in farm and retail efficiency.[6] Note: Other "Growers"-named entities, like Growers Group (a seeds and horticulture supplier owned by Norvestor), appear unrelated to tech-focused agrifintech.[4]
Growers Edge stands out in agrifintech through:
GROWERS differentiates via user-friendly software emphasizing efficiency and profitability for farmers and retailers, though specific features remain unspecified.[6]
Growers Edge rides the agrifintech wave, leveraging farm data amid rising needs for climate-resilient farming, supply chain stability, and sustainable practices in a sector facing volatility from weather and markets.[1] Timing aligns with investor appetite for agtech—evident in funding from S2G (sustainable food) and Lowercarbon (climate tech)—as global food systems demand scalable fintech to de-risk operations and enable precision agriculture.[1] It influences the ecosystem by bridging retailers, lenders, and growers, potentially accelerating adoption of data-driven decisions in an industry slow to digitize, much like broader agtech portfolios from firms like Grosvenor Food & AgTech.[5]
Growers Edge is poised for expansion with its fresh capital, prioritizing refined data tools, more acquisitions, and ecosystem integrations to "reshape fintech for agriculture."[1] Trends like AI-enhanced farm analytics, regulatory pushes for sustainability, and financing gaps for small operators will propel it, potentially evolving into a full-stack ag platform. GROWERS could similarly scale software amid digitization demands, but lacks visible momentum signals.[6] This positions both as enablers in a transforming food system, echoing Growers Edge's validation through funding and partnerships that started with risk tools and now fuel broader growth.[1]
Key people at Grower.
