Groupon UK & IE

Groupon provides a digital marketplace connecting consumers with local businesses for discounted services, experiences, and goods. The platform offers promotional vouchers across sectors like beauty, dining, and activities. It serves as a performance-based marketing channel, boosting merchant traffic and brand visibility to expand their reach.

Founded in November 2008 by Andrew Mason, Eric Lefkofsky, and Brad Keywell, Groupon originated from the insight that collective buying power yields significant discounts. Mason's prior project, The Point, focused on group action, evolving into this beneficial model for consumers and businesses alike.

Groupon serves individuals seeking local activities and services at reduced prices, and businesses aiming to expand their customer base and foster loyalty. Its vision is to foster thriving communities by connecting customers with quality local enterprises, enriching lives through accessible experiences and stronger relationships.