Grill'd

Grill’d develops and operates a chain of casual dining restaurants specializing in gourmet hamburgers. The company focuses on crafting healthy, natural, and fresh burgers, utilizing ingredients such as grass-fed beef, lamb, and plant-based patties, alongside various chicken and side dishes. Their approach emphasizes a commitment to transparency and quality in their food offerings, distinguishing their product in the quick-service restaurant sector.

The enterprise was founded in 2004 by Simon Crowe, establishing its first restaurant in Hawthorn, Melbourne. Crowe’s initial insight centered on fulfilling a market demand for a healthier, more wholesome alternative to traditional fast-food burgers, focusing on high-quality ingredients and a fresh preparation philosophy to elevate the dining experience. This vision laid the groundwork for the company’s subsequent expansion across Australia.

Grill’d primarily serves health-conscious consumers looking for premium burger options in a relaxed restaurant environment. The company's long-term vision extends beyond simply serving meals; it aims to foster a positive community impact and promote environmental responsibility. Grill’d consistently strives to deliver delicious food while championing sustainable practices and contributing to a better future through its operations and product development.