Greg Norman Group

The Greg Norman Group, also known as Great White Shark Enterprises, is a diversified global enterprise marketing a range of lifestyle products and services built around its founder's personal brand. The company primarily develops and designs golf courses, boasting over 100 award-winning projects worldwide, and markets premium golf-inspired apparel through its Greg Norman Collection. Its portfolio also includes ventures in real estate and wines, consistently delivering a blend of performance, luxury, and sustainability across its offerings.

Greg Norman, an Australian former professional golfer, established the company, initially named Great White Shark Enterprises, in 1987. The founding insight stemmed from his ambition to extend his globally recognized personal brand and expertise in golf beyond his playing career. He sought to create a business empire that reflected his passion for the sport and a high-performance lifestyle, transforming his on-course success into a diverse portfolio of ventures.

The group serves a discerning clientele, including golf course developers, real estate investors, and consumers seeking premium apparel and lifestyle products. The Greg Norman Group's vision focuses on expanding its global footprint by consistently delivering innovative, high-quality offerings that embody the "Shark" brand's ethos of excellence and adventure. It aims to perpetuate Greg Norman's legacy by shaping experiences and products that resonate with a luxurious, active lifestyle.