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§ Private Profile · Detroit, MI, USA
Online marketplace and SaaS platform for solar design, engineering, and permitting services for solar contractors.
GreenLancer has raised $5.4M across 3 funding rounds.
Key people at GreenLancer.
GreenLancer has raised $5.4M in total across 3 funding rounds.
GreenLancer is an online marketplace and software platform providing solar design, engineering, permitting, and maintenance services, based in Detroit, Michigan. The company operates a SaaS marketplace model, utilizing a "virtual assembly line" to connect solar professionals with vetted engineering and service partners, enabling fast and affordable fulfillment of design, procurement, construction, and maintenance needs. Its offerings include permit drafting, single-line diagrams, structural and electrical reviews, and EV charging station design. GreenLancer employs 10-50 people and secured over $275,000 in early-stage private funding from Michigan-based investors. Under leadership including CEO Chris Seago and CTO Matt Howe, the company doubled its annual revenue in both 2021 and 2022, and was recognized by industry experts like Jigar Shah at the Start-Up Alley Challenge. GreenLancer was founded in 2013 by Patrick McCabe.
GreenLancer has raised $5.4M in total across 3 funding rounds.
GreenLancer's investors include Bizdom, Blue Water Angels, Northern Michigan Angels, Rick DeVos.
GreenLancer is a Detroit-based clean energy technology company founded in 2013 that provides an online marketplace and software platform for streamlining solar design, engineering, permitting, repairs, and system upgrades, primarily serving solar contractors, homeowners, and financial institutions.[1][2][3] It addresses key barriers in solar adoption—such as outdated processes, complex permitting, and logistical hurdles—by offering on-demand, productized services with upfront pricing, timelines, and nationwide coverage, including recent expansions into EV charging stations and telecommunications.[1][2][3][4] The platform has supported over 200,000 clean energy projects and $2.5 billion in deployed solar and EV infrastructure, enabling contractors to scale efficiently while accelerating renewable energy deployment.[2][4][5]
GreenLancer's growth momentum is strong, driven by its evolution from solar-focused services to a broader "Business Process Network" (BPN) for repairs and maintenance, particularly amid industry challenges like installer bankruptcies creating "orphaned" systems.[1][4][5] In 2025, it's aggressively expanding its national network of vetted installers to handle repair demands across all 50 states, partnering with solar financiers to restore underperforming assets and boost portfolio ROI.[4][5]
GreenLancer was founded in 2013 in Detroit, Michigan, by Patrick McCabe (co-founder and president) and Chris Seago (CEO and chairman), amid surging demand for solar PV installations in the early 2010s, when expertise gaps in design, engineering, and permitting slowed adoption.[1][2][3][4] McCabe's vision was to "productize" these services into an e-commerce model, inspired by Henry Ford's assembly lines, allowing installers to access standardized solutions on-demand with predictable costs and delivery—disrupting traditional, fragmented processes.[3]
Early traction came from filling critical needs for licensed engineering and permitting, evolving into a software platform incorporating lean manufacturing and continuous improvement principles from Toyota.[3] Pivotal moments include expanding beyond solar to EV charging and telecom in response to market gaps, and leveraging a decade-built network of top installers for repairs—now addressing "orphaned" systems post-installer closures.[1][3][4] This has positioned GreenLancer as a growth accelerator, with U.S.-based support enabling over 7,500 contractors to complete high-volume projects.[2][5]
GreenLancer stands out in the clean energy services market through these key strengths:
GreenLancer rides the renewable energy acceleration trend, capitalizing on booming solar demand amid climate goals, grid modernization, and EV infrastructure buildout, where deployment speed is critical for economic and environmental impact.[1][3] Timing is ideal: post-2020s solar installer failures have created a massive "orphaned systems" crisis, amplifying needs for maintenance services that GreenLancer uniquely fills nationwide.[4][5] Market forces like policy incentives (e.g., IRA extensions), falling panel costs, and financier risk aversion favor its model, which restores trust by ensuring long-term asset performance.[1][4]
By productizing fragmented services into a digital ecosystem, GreenLancer influences the startup and contractor landscape—empowering smaller installers to compete, reducing barriers for homeowners, and enabling financiers to scale portfolios without operational risks.[2][5] This fosters broader clean energy adoption, bridging tech innovation with real-world deployment in a sector projected to grow exponentially through 2030.
GreenLancer is poised for accelerated expansion in 2026 and beyond, prioritizing network growth in underserved markets and AI-enhanced platform features (e.g., Power BI integrations) to handle surging repair volumes from ongoing installer churn.[5][7] Trends like federal clean energy mandates, battery storage integration, and telecom/EV synergies will amplify demand, potentially doubling its project throughput as solar hits mainstream scale.[1][3][6]
Its influence could evolve from service provider to ecosystem orchestrator, standardizing post-installation care and influencing industry standards for reliability—ultimately redefining clean energy deployment from fragmented to seamless, much like its assembly-line origins promised.[3] As solar matures, GreenLancer's mission to "change the game" positions it as an indispensable backbone for sustainable infrastructure.
GreenLancer has raised $5.4M across 3 funding rounds. Most recently, it raised $5.0M Series B in April 2015.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 15, 2015 | $5M Series B | — | — | Announced |
| Jul 11, 2013 | $223K Series A Plus | — | Bizdom, Blue Water Angels, Northern Michigan Angels, Rick Devos | Announced |
| Sep 21, 2012 | $160K Seed | — | — | Announced |
Key people at GreenLancer.
