Loading organizations...
Key people at Gravity Products.
Gravity Products was founded in 2017 by Alexander Klokus (Co-Founder (Acquired by WIN Brands Group)).
Gravity Products manufactures weighted blankets for consumer use. The company is recognized for expanding the weighted blanket market beyond its initial medical applications, which historically targeted conditions such as autism and PTSD. Beginning in 2017, Gravity Products strategically shifted to address the broader general consumer wellness and sleep product sectors, establishing a significant presence in the burgeoning market for sleep aids and comfort solutions. Mike Grillo is identified as a key leader involved in the company's global growth initiatives during this expansion phase. While specific financial metrics, including funding raised, valuation, employee count, or user base, are not publicly disclosed, Gravity Products operates within the competitive consumer health and wellness industry alongside numerous direct and indirect competitors. Further details regarding the company's precise founding year and original founders are not available in public records.
Gravity Products was founded in 2017 by Alexander Klokus (Co-Founder (Acquired by WIN Brands Group)).
Key people at Gravity Products.
Gravity Products, operating as Gravity Blankets, is a premium sleep and wellness company specializing in weighted blankets and related products that leverage deep touch pressure stimulation technology to improve sleep, reduce anxiety, and aid recovery.[2][4][5] Launched via a viral Kickstarter from media publisher Futurism, it serves consumers seeking natural, science-backed solutions for better rest and mental well-being, solving issues like insomnia and stress through products like weighted blankets, throws, robes, and infrared recovery items.[1][2][5] The company achieved rapid growth, hitting $28 million in revenue within two years while remaining profitable, through diversified channels including DTC, Amazon, and major retailers like Target and Macy's, before its 2021 acquisition by Win Brands Group.[1][2]
Gravity Blankets emerged in late 2016 from Futurism, a technology media company, when its products arm identified rising anxiety post-U.S. presidential election and developed a weighted blanket concept.[2] Co-founder and CEO Mike Grillo, alongside Futurism founder Alex Klokus, launched it on Kickstarter in 2017, raising nearly $4.7 million—far exceeding goals—and shipping 65,000 units after a *Good Morning America* feature, grossing $15 million by mid-2018.[1][2] Spun out as Gravity Brand Holdings LLC in 2019 after Futurism's sale to Singularity University, it reported $22 million in 2020 revenue (up 20% YoY) and was acquired by Win Brands Group in 2021 to expand retail presence, with Grillo citing growth limits without physical stores.[1][2]
Gravity rides the wellness tech wave, capitalizing on post-2016 anxiety surges and demand for non-pharma sleep aids amid mental health crises.[2] Its timing aligned with Kickstarter's crowdfunding boom and DTC hype, but CEO Grillo presciently diversified early, warning against Facebook dependency and retail giants' dominance—proving resilient as DTC valuations cooled.[1] Market forces like e-commerce maturation and retailer interest in wellness (e.g., Amazon, Target) favored its multi-channel pivot, influencing the ecosystem by normalizing weighted blankets and inspiring science-driven consumer health products.[1][2][5]
Post-2021 acquisition, Gravity likely focuses on retail expansion and product innovation, like new infrared arrivals and best-sellers, to sustain 20%+ YoY growth in a $multi-billion sleep market.[2][5] Trends in personalized wellness, AI-driven sleep tech, and hybrid DTC-retail models will shape it, potentially amplifying influence via Win Brands' resources for global reach or new categories. As a profitability-first pioneer, it exemplifies sustainable scaling in consumer health, tying back to its hug-like blankets that turned anxiety relief into a mainstream essential.[1][5]
