Gratitude Plus is a company.
Key people at Gratitude Plus.
Gratitude Plus was founded by Evan Lodge (Co-Founder).
Gratitude Plus was founded by Evan Lodge (Co-Founder).
Key people at Gratitude Plus.
Gratitude Plus is a community-based wellness app that helps users build a habit of gratitude through private journaling, mood tracking, and social features like public feeds and private circles.[1][2][3][5] It serves individuals seeking mental health support, particularly those wanting accessible tools to reduce stress, boost happiness, and deepen relationships with friends and family, solving the problem of isolated, ineffective wellness apps by adding community interaction and progress sharing.[1][4][5] The app prompts daily reflections (e.g., "List three things you’re grateful for today"), supports photo attachments, streaks for habit-building, and anonymous global sharing, with a family plan launched in 2024 for shared premium access at $74.99/year.[4][5] As an early-stage B2C startup founded in 2019 in New York City, it shows growth through user testimonials praising its ease, social motivation, and life-changing impact, though specific metrics like user numbers remain undisclosed.[2][3][4][5]
Gratitude Plus emerged from founder Daniel Shaffer's personal grief after losing a family member, which led him to try various wellness apps that frustrated him due to poor usability, lack of community, and no way to track or share progress.[1][4] An entrepreneur and engineer with prior experience at Thrive Global, RapidSOS, and the New York Times, plus founding Redwheel Apps, Shaffer built the app in 2019 to create a better, empowering solution for mental health.[2][3] Devin Keane joined for business development and partnerships, while the platform collaborates with wellness leaders like coaches Tessa, Brittany, Jade, Keetria, Alyssa, and nurse Asia to refine its impact.[1][7] Early traction built on this personal drive, evolving into a social wellness tool with features like private circles and a global feed.[4]
Gratitude Plus rides the wave of positive social networking and mental health tech, countering toxic social media with private, uplifting interactions amid rising demand for accessible wellness tools post-pandemic.[4] Its 2019 launch timed well with grief-focused apps like DayNew, tapping into needs for grief coping and relationship maintenance through tech, as users seek alternatives to fragmented apps.[1][4] Market forces like growing mental health awareness, app fatigue, and family-oriented features (e.g., Mother's Day family plan) favor it, influencing the ecosystem by normalizing community-driven gratitude in wellness, potentially inspiring hybrid social-health platforms.[4][5]
Gratitude Plus is poised to expand its user base through family plans, coach partnerships, and potential job postings as it scales from early-stage status.[2][4] Trends like AI-personalized wellness insights and broader mental health integration could enhance its tracking features, while global community growth might amplify its happiness mission. Its influence may evolve toward B2B coaching tools or deeper social features, solidifying its niche in making mental health communal and habitual—transforming personal grief into a scalable force for collective well-being.[1][5][7]
