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Granular is a company.
Granular provides an integrated software and analytics platform designed to optimize agricultural operations. It equips farmers with digital tools for advanced farm management, enabling data-driven decision-making, efficient resource allocation, and enhanced productivity. By consolidating diverse data streams, the platform aids users in precise crop planning, yield analysis, and cultivating more profitable farming practices.
The company was founded in 2014 by Sid Gorham and Mike Preiner. Their core insight was to apply Silicon Valley's technological and data science expertise directly to agriculture. They sought to address modern farming's increasing complexities by delivering sophisticated tools empowering producers to manage operations strategically.
Granular's solutions serve agricultural producers, from independent farmers to large-scale operations, who leverage technology for superior performance. The company’s vision is to advance the agricultural sector by building smarter, more resilient farms globally, providing intelligence to navigate evolving market dynamics and environmental challenges.
Granular has raised $25.0M across 2 funding rounds.
Granular has raised $25.0M in total across 2 funding rounds.
Granular has raised $25.0M in total across 2 funding rounds.
Granular's investors include Christopher Olin, Andreessen Horowitz, Bain Capital Ventures, Bowery Capital, Zachary Bogue, Flex Capital, Khosla Ventures, Molten Ventures, Union Square Ventures, Dennis Crowley, Jim Pallotta, Mike Lee.
Granular is a farm management software (FMS) company that provides cloud-based, mobile, and data analytics tools to help farmers optimize operations, make data-driven decisions, and build more profitable, efficient farms.[1][2][4] It serves large-scale farmers and industry leaders across the US, Canada, Australia, and New Zealand, managing nearly 2 million acres of commodity and specialty crops by enabling better financial, agronomic, and operational management.[1][3] Acquired by DuPont in 2017 and now part of Corteva Agriscience, Granular solves key challenges in agriculture like rising costs, sustainability demands, and the need for precision decision-making in a volatile market.[3][4] The platform's growth is evident in its rapid scaling, $22.9M in funding over two rounds (latest in 2015), and recognition as a top workplace, supporting thousands of farmers today.[1][4][6]
Granular was founded in 2014 by Sid Gorham, who serves as co-founder and CEO, with a vision to empower farmers with technology for more efficient, profitable operations amid agriculture's evolving challenges.[1][3] Gorham, dubbed the "CEO Farmer," brought industry expertise to bridge Silicon Valley tech with farming needs, starting with tools like AcreValue for land valuation and core farm management software.[2][3] Early traction came quickly, as the platform gained adoption across major farms, demonstrating value in data aggregation and analytics.[1][3] A pivotal moment arrived in late August 2017 when DuPont acquired Granular to integrate it into its digital agriculture ecosystem, combining it with Encirca services; Gorham continued leading, now heading DuPont's Digital Agriculture efforts.[3] By 2020, under Corteva (formed from DowDuPont), it evolved into Granular Insights, emphasizing financial-agronomic integration.[7]
Granular rides the agtech wave, capitalizing on precision agriculture trends like AI-driven analytics, IoT sensors, and big data to address global food security amid climate change and population growth.[1][3][4] Timing is ideal as farms face margin pressures from volatile commodity prices, supply chain disruptions, and sustainability mandates—Granular's tools enable dollar-per-acre optimization over mere bushel yields.[3][7] Market forces like corporate consolidation (e.g., Corteva's portfolio) and investor interest in scalable digital farming amplify its reach, influencing the ecosystem by standardizing data sharing and fostering innovation in sustainable practices.[1][4] As a Corteva asset, it shapes industry standards, helping thousands of growers steward land for future generations while competing with emerging players in digital twins and predictive modeling.[4][6]
Granular is poised to expand as Corteva's digital flagship, integrating AI and real-time data for predictive farming amid rising demand for resilient ag systems.[4][7] Trends like climate-adaptive tech, carbon markets, and global supply chain digitization will propel growth, potentially extending to emerging markets beyond current footprints.[1][3] Its influence may evolve from software provider to ecosystem orchestrator, partnering with machinery firms and data platforms to redefine farm profitability—ultimately powering smarter farms that feed the world sustainably, true to its founding mission.[1][4]
Granular has raised $25.0M across 2 funding rounds. Most recently, it raised $19.0M Series B in July 2015.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 1, 2015 | $19.0M Series B | Christopher Olin | Andreessen Horowitz, Bain Capital Ventures, Bowery Capital, Zachary Bogue, Flex Capital, Khosla Ventures, Molten Ventures, Union Square Ventures, Dennis Crowley, Jim Pallotta, Mike Lee, Roger Ehrenberg, John O'Farrell, Emory Investment Management, Fall Line Capital, Google Ventures, H. Barton Asset Management |
| Feb 1, 2014 | $6.0M Series A | Andreessen Horowitz, Bain Capital Ventures, Bowery Capital, Zachary Bogue, Flex Capital, Khosla Ventures, Molten Ventures, Union Square Ventures, Dennis Crowley, Jim Pallotta, Mike Lee, Roger Ehrenberg, Andreessen Horowitz, Google Ventures |