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Grability has raised $750K across 1 funding round.
Key people at Grability.
Grability was founded in 2013 by Simon Borrero (Co Founder).
Grability has raised $750K in total across 1 funding round.
Grability is a technology company based in New York, NY, with roots in Colombia, specializing in white-label mobile commerce solutions for retailers. The firm develops advanced mobile applications for Fast-Moving Consumer Goods (FMCG) retailers, designed to replicate in-store shopping experiences and enhance digital revenue through business intelligence and analytics. Their platform aims to boost consumer shopping and conversion rates for clients in markets across Latin America, New Zealand, and globally, including major retailers like Superama (Walmart Mexico). The company employs between 50 and 249 individuals, providing B2B services as a technology partner, with projects typically exceeding $75,000. Grability was also selected by Intel as one of the 25 most innovative young companies. Grability was founded in 2013 by Sebastian Mejia, Simón Borrero, and Andres Bilbao.
Key people at Grability.
Grability was founded in 2013 by Simon Borrero (Co Founder).
Grability has raised $750K in total across 1 funding round.
Grability's investors include Camber Creek, KB Partners.
Grability is a technology company founded in 2013 that specializes in B2B mobile retail solutions, primarily serving Fast-Moving Consumer Goods (FMCG) retailers. It builds an advanced mobile commerce platform that recreates the in-store shopping experience digitally, allowing consumers to browse virtual aisles and shop conveniently on mobile devices and desktops. This product addresses the stagnant e-commerce penetration in FMCG (around 2% of sales online) by improving the shopping experience, increasing conversion rates, and generating new revenue streams through digital trade marketing[1][2].
Grability was founded in 2013 with a mission to revolutionize mobile shopping in the FMCG sector. The founders identified a significant gap in the market where existing e-commerce solutions failed to deliver an efficient and engaging shopping experience. Early recognition came when Intel selected Grability as one of the 25 most innovative young companies, validating its unique approach to bridging digital and physical retail channels[1].
Grability rides the growing trend of mobile commerce and digital transformation in retail, especially within FMCG, where online sales remain low despite consumer demand for convenience. The timing is critical as mobile device usage continues to rise globally, and retailers seek to integrate digital and physical shopping experiences seamlessly. By enhancing mobile shopping, Grability influences the broader retail ecosystem, pushing FMCG companies toward more innovative, consumer-centric digital solutions[1].
Looking ahead, Grability is well-positioned to capitalize on the increasing shift toward mobile commerce in FMCG retail. Trends such as personalized shopping experiences, integration of AI for better product recommendations, and expansion into new markets could shape its growth trajectory. As retailers continue to prioritize digital channels, Grability’s influence as a pioneer in mobile-first FMCG commerce is likely to expand, potentially setting new standards for how consumers shop digitally while maintaining the familiarity of physical stores[1][2].
Grability has raised $750K across 1 funding round. Most recently, it raised $750K Seed in January 2016.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jan 1, 2016 | $750K Seed | Camber Creek, KB Partners |
