Gorkana Group

Gorkana Group provides media intelligence solutions for public relations planning, monitoring, and evaluation. Its platform integrates a comprehensive media database, multi-channel monitoring, and social media tracking tools. The company delivers media analysis and insights, empowering communications professionals to efficiently manage and measure PR and marketing campaigns.

Michael Webster and Alex Northcott founded the original Gorkana company from their backgrounds at the City PR firm Brunswick. This initial PR industry venture became a central component of the Gorkana Group, which formally emerged in 2010. The Group was established through strategic acquisitions, including Durrants in 2006, and Metrica by 2010.

Gorkana's clients include corporations, PR agencies, and government organizations in the UK. The company’s offerings enhance reputation management and campaign efficacy. Its vision focuses on equipping communication professionals with data and tools to make informed decisions, streamline strategies, and assess earned media impact.