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GoPro has raised $88.0M across 1 funding round.
Key people at GoPro.
GoPro has raised $88.0M in total across 1 funding round.
GoPro, based in San Mateo, California, manufactures rugged action cameras designed for capturing footage during adventure sports, travel, and outdoor activities, also developing mobile apps and video-editing software to support user content sharing. The company experienced early sales of $350,000 in 2005, significantly expanding to sell 2.3 million cameras in 2012. Its business model focuses on selling action cameras, accessories, and related software directly to consumers through retail channels, online sales, and partnerships, primarily targeting adventure sports enthusiasts, surfers, and travelers. Nick Woodman serves as the founder and CEO, guiding the company's product development, which includes the popular HERO camera series and various mounting systems. Originally known as Woodman Labs, GoPro was founded in 2002 by Nick Woodman.
GoPro has raised $88.0M across 1 funding round. Most recently, it raised $88.0M Series A in May 2011.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2011 | $88M Series A | — | Celesta | Announced |
GoPro has raised $88.0M in total across 1 funding round.
GoPro's investors include Celesta.
GoPro is an American technology company that designs and manufactures action cameras, along with developing mobile apps and video-editing software tailored for capturing immersive, high-quality action footage. It primarily serves adventure sports enthusiasts, content creators, and consumers seeking rugged, portable cameras that can capture dynamic activities from unique perspectives. GoPro’s products solve the problem of capturing close-up, high-definition action shots in extreme environments where traditional cameras fail, fueling its growth into a leading brand in the action camera market with strong momentum driven by continuous innovation and expanding software ecosystem[1][2].
Founded in 2002 by Nick Woodman, a surfer inspired by his inability to capture quality surfing photos during a trip to Australia, GoPro began as Woodman’s effort to create a small, wearable camera system. Early on, Woodman developed a 35mm film camera with a custom wrist strap, funded partly by loans from his parents and sales of shell jewelry. The company, originally named Woodman Labs, launched its first product in 2004 and quickly gained traction among surfers and action sports enthusiasts. This early success laid the foundation for GoPro’s evolution into a digital camera powerhouse, with revenues growing from $150,000 in its first year to over $1.6 billion a decade later[1][3][4].
GoPro rides the wave of growing consumer demand for wearable technology, immersive content, and social media-driven storytelling. The timing was critical as mobile and social platforms expanded, creating a market hungry for authentic, first-person video content. Market forces such as the rise of extreme sports, adventure tourism, and influencer culture have further propelled GoPro’s relevance. The company has influenced the broader ecosystem by setting standards for action cameras and inspiring new categories of wearable imaging devices[1][7].
Looking ahead, GoPro is likely to continue innovating in camera technology, software integration, and content creation tools to maintain its leadership. Trends such as augmented reality, AI-driven editing, and expanding use cases in professional sports and media production will shape its journey. Its influence may evolve from primarily hardware to a more software and services-oriented model, deepening engagement with creators and expanding its ecosystem beyond cameras. GoPro’s origin as a surfer’s solution to capture action remains central to its identity as it navigates future growth opportunities[1][4].
Key people at GoPro.
