Goose Insurance Services Inc.

Goose Insurance Services Inc. develops a mobile application that simplifies the acquisition of various insurance products. The company's super app enables individuals to efficiently find, quote, and purchase diverse policies directly from their smartphones. This technological approach streamlines the consumer experience, bypassing traditional agent interactions for accessible and rapid coverage, thereby addressing common inefficiencies in the insurance market.

The company began its operations in 2017, founded by CEO and co-founder Dejan Mirkovic. His insight stemmed from the observation that obtaining insurance often presented unnecessary complexity and friction for consumers. Mirkovic's objective was to demystify this process, leveraging technology to provide a direct and user-friendly solution for essential insurance needs, accessible directly through mobile devices.

Goose serves individuals seeking convenient insurance solutions, offering a direct channel for policy procurement. The company aims to empower users to easily locate, compare, and secure affordable coverage entirely through their mobile device. Its long-term vision is to make insurance universally accessible, prioritizing ease of use and immediate policy acquisition for a broad customer base globally.

High-Level Overview

Goose Insurance Services Inc. is a Vancouver-based insurtech company founded in 2017 that provides accessible, affordable insurance products via a mobile-first "super-app."[1][2][5] It offers policies such as travel, life, renters, critical illness, AD&D, phone, final expense, and Super Visa insurance, targeting individual consumers seeking instant, agent-free purchases for everyday protection needs.[1][2][4] The app solves pain points in traditional insurance by enabling quick quoting and buying from smartphones, serving over 200,000 members and 100,000 insured customers with a 4.8 average app rating, while generating $18.7 million in revenue and securing $6.3 million in total funding.[2][3][4]

Growth momentum includes rapid member expansion from 10,000 in 2018 to over 200,000 today, a 2020 U.S. launch with new products, seed funding in 2021, and a $4 million Series A in 2023 led by Axis Insurance Managers.[2][5] Recent U.S. rebranding to SmartBunny Insurance aims to reach underserved consumers with expanded options like renters and term life.[1]

Origin Story

Goose Insurance Services Inc. was founded in 2017 in Vancouver, British Columbia, by Dejan Mirkovic (CEO), who envisioned a mission to "enable anyone to find, quote, and buy affordable insurance policies... from your smartphone, without the need to speak to an agent."[1][2] The idea emerged amid rising demand for digital financial services, hatching as a mobile platform to simplify insurance access in Canada before expanding.[2]

Early traction built quickly: by 2018, it reached 10,000 members; 2020 marked a U.S. launch and product diversification; 2021 brought seed funding; and 2022 saw App V3 launch for enhanced stability and speed.[2] A pivotal 2023 Series A round, totaling $4 million with investors like Impression Ventures and Real Ventures, fueled cross-border growth.[5] This evolution from Canadian roots to a North American "super-app" reflects founders' focus on tech-driven convenience.[1][2]

Core Differentiators

• Mobile-First Super-App: Instant quoting and purchasing without agents or offices, covering diverse policies like travel medical, renters, and Super Visa—ideal for immigrants and visitors.[1][2][4]
• User Experience and Speed: 4.8 app rating, seamless interface (e.g., App V3 in 2022 emphasizes stability), serving 200,000+ members with tailored, affordable solutions.[2]
• Accessibility for Underserved Markets: Targets individuals needing quick coverage (e.g., U.S. rebrand as SmartBunny for tens of millions underserved), including Visitors to Canada insurance amid record immigration.[1][4]
• Proven Scale and Funding: $18.7M revenue, $6.3M raised across rounds, 100,000+ insured customers, with international expansion from Canada to U.S.[2][3][5]

Role in the Broader Tech Landscape

Goose rides the insurtech wave, leveraging mobile apps and APIs to disrupt legacy insurance models amid digital transformation and rising smartphone penetration.[1] Timing aligns with post-pandemic demand for instant, contactless services, plus Canada's 2022 record of 431,645 permanent residents driving needs like Super Visa coverage.[4] Market forces favoring Goose include underserved U.S. consumers, fintech growth, and immigration booms, positioning it against competitors like Bestow and PolicyAdvisor via broader product range and super-app simplicity.[1]

It influences the ecosystem by normalizing agent-free insurance, expanding options for life-stage protections, and inspiring hybrid digital-physical models in a $1T+ global industry shifting to embedded finance.[1][2]

Quick Take & Future Outlook

Goose is poised for accelerated U.S. penetration via SmartBunny, potentially scaling to millions with further funding and product launches amid insurtech consolidation.[1][5] Trends like AI-driven personalization, embedded insurance in apps, and sustained immigration will shape its path, enhancing growth beyond current 200,000 members.[2][4] Its influence may evolve into a full fintech hub, partnering with banks or travel platforms, solidifying its role as a mobile insurance pioneer from Vancouver origins.