Goose Insurance Services Inc.
Goose Insurance Services Inc. is a company.
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Key people at Goose Insurance Services Inc..
Goose Insurance Services Inc. is a company.
Key people at Goose Insurance Services Inc..
Goose Insurance Services Inc. is a Vancouver-based insurtech company founded in 2017 that provides accessible, affordable insurance products via a mobile-first "super-app."[1][2][5] It offers policies such as travel, life, renters, critical illness, AD&D, phone, final expense, and Super Visa insurance, targeting individual consumers seeking instant, agent-free purchases for everyday protection needs.[1][2][4] The app solves pain points in traditional insurance by enabling quick quoting and buying from smartphones, serving over 200,000 members and 100,000 insured customers with a 4.8 average app rating, while generating $18.7 million in revenue and securing $6.3 million in total funding.[2][3][4]
Growth momentum includes rapid member expansion from 10,000 in 2018 to over 200,000 today, a 2020 U.S. launch with new products, seed funding in 2021, and a $4 million Series A in 2023 led by Axis Insurance Managers.[2][5] Recent U.S. rebranding to SmartBunny Insurance aims to reach underserved consumers with expanded options like renters and term life.[1]
Goose Insurance Services Inc. was founded in 2017 in Vancouver, British Columbia, by Dejan Mirkovic (CEO), who envisioned a mission to "enable anyone to find, quote, and buy affordable insurance policies... from your smartphone, without the need to speak to an agent."[1][2] The idea emerged amid rising demand for digital financial services, hatching as a mobile platform to simplify insurance access in Canada before expanding.[2]
Early traction built quickly: by 2018, it reached 10,000 members; 2020 marked a U.S. launch and product diversification; 2021 brought seed funding; and 2022 saw App V3 launch for enhanced stability and speed.[2] A pivotal 2023 Series A round, totaling $4 million with investors like Impression Ventures and Real Ventures, fueled cross-border growth.[5] This evolution from Canadian roots to a North American "super-app" reflects founders' focus on tech-driven convenience.[1][2]
Goose rides the insurtech wave, leveraging mobile apps and APIs to disrupt legacy insurance models amid digital transformation and rising smartphone penetration.[1] Timing aligns with post-pandemic demand for instant, contactless services, plus Canada's 2022 record of 431,645 permanent residents driving needs like Super Visa coverage.[4] Market forces favoring Goose include underserved U.S. consumers, fintech growth, and immigration booms, positioning it against competitors like Bestow and PolicyAdvisor via broader product range and super-app simplicity.[1]
It influences the ecosystem by normalizing agent-free insurance, expanding options for life-stage protections, and inspiring hybrid digital-physical models in a $1T+ global industry shifting to embedded finance.[1][2]
Goose is poised for accelerated U.S. penetration via SmartBunny, potentially scaling to millions with further funding and product launches amid insurtech consolidation.[1][5] Trends like AI-driven personalization, embedded insurance in apps, and sustained immigration will shape its path, enhancing growth beyond current 200,000 members.[2][4] Its influence may evolve into a full fintech hub, partnering with banks or travel platforms, solidifying its role as a mobile insurance pioneer from Vancouver origins.
Key people at Goose Insurance Services Inc..