Goose Insurance Services is a technology company.
Goose Insurance Services has raised $4.0M across 1 funding round.
Goose Insurance Services has raised $4.0M in total across 1 funding round.
Goose Insurance Services is a technology-driven insurance company offering accessible, affordable policies through a mobile-first Super-App, eliminating the need for agents or office visits.[1][2] It provides products like travel, life, AD&D, renters, critical illness, phone, final expense, and term life insurance, primarily serving individual consumers seeking instant, user-friendly coverage.[1][2] With over 200,000 members, more than 100,000 insured customers, and a 4.8 app rating, Goose has demonstrated strong growth momentum since its 2017 founding in Vancouver, British Columbia, including a U.S. expansion and $6.3M in total funding.[1][2][6]
The company solves the problem of complex, time-consuming insurance purchasing by enabling smartphone-based quoting and buying, targeting underserved consumers like renters, travelers, and immigrants.[1][2] Its rebranding to SmartBunny Insurance in the U.S. underscores its focus on seamless digital experiences amid rising demand for on-demand protection.[1]
Goose Insurance Services was founded in 2017 in Vancouver, British Columbia, by a team with extensive insurance industry experience, led by CEO Dejan Mirkovic (President/Director), Omar Kaywan (Vice President), Maor Amar (Director), and Mazhar Bagasrawaka.[2][3] The idea emerged to simplify insurance access via mobile tech, "hatching" as a direct-to-consumer platform amid growing demand for digital financial services.[2]
Early traction was rapid: by 2018, it reached 10,000 members.[2] Pivotal moments included a 2020 U.S. launch with new products, 2021 seed funding to fuel growth, and the 2022 release of App V3 emphasizing speed and stability.[2] Incorporated on January 27, 2017, it earned BBB A+ accreditation in 2019, reflecting operational maturity.[3]
Goose rides the insurtech wave, leveraging mobile apps and APIs to disrupt legacy insurance models amid rising smartphone penetration and demand for instant services.[1] Timing aligns with post-pandemic travel booms, immigration surges (e.g., Canada's 431,645 permanent residents in 2022), and underserved U.S. markets, where digital natives seek agent-free options.[1][6]
Market forces like fintech adoption and regulatory support for embedded insurance favor Goose, positioning it against competitors like Bestow and PolicyAdvisor.[1] It influences the ecosystem by normalizing Super-Apps for protection products, lowering barriers for consumers and pressuring incumbents to digitize.[1][2]
Goose is poised for accelerated U.S. growth via SmartBunny, capitalizing on insurtech trends like AI-driven personalization and expanded lines (e.g., embedded coverage in travel apps).[1][6] Regulatory easing and economic shifts toward gig/travel economies will shape its path, potentially scaling to millions of users with further funding.
As digital insurance matures, Goose's agent-free model could redefine accessibility, evolving from regional player to global contender—echoing its mission to insure "what matters most" at honking speeds.[2]
Goose Insurance Services has raised $4.0M in total across 1 funding round.
Goose Insurance Services's investors include Real Ventures.
Goose Insurance Services has raised $4.0M across 1 funding round. Most recently, it raised $4.0M Series A in February 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Feb 1, 2023 | $4.0M Series A | Real Ventures |