Goodvest

High-Level Overview

Goodvest is a Paris-based fintech company founded in 2020 that builds an online investment platform offering sustainable savings and investment products, including life insurance (including children's policies), retirement savings plans, savings accounts, and private wealth management.[1][2][4][5] It serves individual retail investors seeking to align their savings with environmental goals, solving the problem of traditional investments funding harmful industries by excluding sectors like fossil fuels, tobacco, arms, and UN Global Compact violators while prioritizing ecological transition areas such as renewable energy, low-carbon transport, sustainable agriculture, forests, climate solutions, water access, health, employment, solidarity, and emerging countries.[1][2][4][5] The platform provides transparent, customizable portfolios with tools for simulation, personalized proposals, and performance tracking on financial returns and environmental impact, such as avoiding over 100,000 tons of CO₂e since launch; it has reached €200M in assets under management (AUM) with 15,000 clients and targets €1B AUM by 2027.[2][5]

Goodvest's growth momentum includes raising $13.47M total, with a €12M Series B in September 2025 led by Serena (participation from Ring Capital, Polytechnique Ventures, ALM Innovation, Globivest, and angels), following a Series A two years prior, to expand offerings, hire (50+ employees), form partnerships (e.g., Helios, Sycomore, CFCAL-Banque), and scale private wealth management launched in spring 2025.[1][2][3][4][5]

Origin Story

Goodvest was founded in 2020 in Paris, France, by Joseph Choueifaty, Antoine Bénéteau, and Aurore Pinon-Jacques, who aimed to create the first fintech fully aligned with the Paris Agreement for personal savings.[2][3] The idea emerged from a mission to decarbonize French savings by offering accessible, impact-focused investments amid rising retail interest in responsible options, positioning it as a leader in stringent ESG standards with biodiversity considerations added since 2024.[2][4] Early traction included rapid product rollout and recognition, such as a 2024 Reclaim Finance study naming its Goodvie life insurance the least exposed to fossil fuels; by 2025, it hit key milestones like €200M AUM and the Series B to fuel expansion.[2][5]

Core Differentiators

• Paris Agreement Alignment and Exclusions: First platform to fully align investments with the Paris Agreement, excluding fossil fuels, tobacco, arms, and UN Global Compact violators; portfolios prioritize ecological themes with measurable impact like CO₂ avoidance.[1][2][4]
• Transparent, Customizable Tools: Digital interface for simulating projects, personalized allocations, and real-time tracking of financial and environmental performance (e.g., biodiversity since 2024).[2][4][5]
• Product Breadth and Accessibility: Comprehensive suite (life insurance, retirement plans, savings, private equity, wealth management) for retail users, with competitive returns and zero reliance on harmful sectors; partners with impact players like Helios and Sycomore.[2][4]
• Proven Impact and Recognition: Avoided 100,000+ tons CO₂e; top-ranked for low fossil fuel exposure; straightforward access amid retail investing boom.[2]

Role in the Broader Tech Landscape

Goodvest rides the surge in retail investing and demand for ESG-aligned products, capitalizing on regulatory pushes like the Paris Agreement and EU sustainability directives amid climate urgency.[2][4] Timing is ideal with fintech innovation enabling transparent impact tracking, as retail savers seek values-driven options beyond traditional finance; market forces include rising AUM in responsible investments and France's strong green tech ecosystem.[1][2][5] It influences the ecosystem by setting benchmarks for positive-impact savings, partnering with banks like Crédit Mutuel Arkéa, and accelerating the shift of personal savings toward ecological transition, potentially inspiring broader fintech adoption of biodiversity and social metrics.[2][4][5]

Quick Take & Future Outlook

Goodvest is poised to scale toward €1B AUM by 2027 through its €12M Series B, focusing on team growth, product innovation in ecological/social impact, strategic partnerships, and private wealth management expansion.[2][3][4][5] Trends like AI-driven personalization, stricter ESG regulations, and retail demand for measurable climate returns will shape its path, potentially evolving it into a European leader in decarbonized savings. As retail investing booms, Goodvest's stringent standards and Paris-aligned model position it to redefine accessible, high-impact fintech for the ecological transition.