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Goodays (formerly Critizr), based in Paris, France, provides Europe's leading Customer Experience Management Platform, helping businesses manage digital interactions, capture feedback, and foster customer relationships at scale. Its SaaS platform serves over 150 leading European companies across 25 countries, including major names like Carrefour, E.Leclerc, and Domino’s, with over 70,000 professionals utilizing its tools. The platform enables omnichannel listening and conversational engagement, delivering actionable insights, now significantly enhanced with generative AI capabilities and integrations such as Google Business Messages and WhatsApp. Goodays holds a dominant 75% market share in French grocery and employs a team of 51-200 across five countries. Founded in 2012 by Nicolas Hammer and Thibaut Carlier, the company is backed by investors like Point Nine and 83 North, and chaired by industry veteran Martin Green.
Goodays (ex Critizr) has raised $17.0M across 2 funding rounds.
Goodays (ex Critizr) has raised $17.0M in total across 2 funding rounds.
Goodays (ex Critizr) has raised $17.0M in total across 2 funding rounds.
Goodays (ex Critizr)'s investors include CapHorn, Kima Ventures.
Goodays (formerly Critizr) is Europe's leading AI-powered customer experience (CX) management platform, founded in 2012 and headquartered in Lille, France, with offices in Paris, London, Lille, Spain, the Netherlands, and Japan.[1][2][5] It builds a SaaS solution that captures, analyzes, and acts on customer feedback across all touchpoints—physical stores, websites, and customer service—serving over 170 major global brands like Carrefour, Domino's, Credit Agricole, New Look, Leroy Merlin, Monoprix, and Jules in 25+ countries and 70,000+ locations.[1][5][6] The platform solves the challenge of delivering personalized, human-scale customer interactions at enterprise volume by centralizing feedback, enabling real-time alerts, team responses, and actionable insights to boost loyalty, retention, and business performance; it has raised $20.26M in Series B funding (last round €15M in 2019 from Point Nine and 83North) and employs 51-200 people with strong growth, including 75% French grocery market share.[2][4][5]
Goodays began as Critizr in 2012 in Lille, France—the heart of French retail—when founders Nicolas Hammer and Thibaut Carlier set out to improve customer experiences by enabling real-time feedback via a mobile app.[3][5] They were quickly joined by retail veterans, including the former CEO of Publicis and the founder of Diwanee Webedia Arabia, blending tech and industry expertise.[5] Early traction came from retailers like Carrefour and Galeries Lafayette, establishing it as a key player in Europe's Customer Feedback Management space.[3] Pivotal moments included a €15M Series B raise in July 2019 from top VCs like Point Nine and 83North (backers of Airbnb, Dropbox, Zendesk), fueling product development and international expansion; joining the French Tech ecosystem in 2021 for talent visas; and rebranding to Goodays in 2021 to align with its mission of scalable, human-centered commerce.[4][5]
Goodays rides the CX management and AI-driven personalization wave, where retailers and brands face pressure to blend digital scale with human touch amid rising customer expectations and data silos.[2][6] Timing is ideal post-2019 funding and 2021 rebrand, aligning with post-pandemic retail digitization, real-time analytics demands, and Europe's regulatory push for consumer-centricity (e.g., GDPR-enhanced trust).[1][5] Market forces like exploding review volumes, multi-channel commerce, and AI sentiment analysis (where Goodays ranks as a Challenger alongside Qualtrics) favor its omnichannel approach, helping enterprises in retail, big data, and marketing optimize loyalty in competitive sectors.[2][3] It influences the ecosystem by empowering frontline workers, bridging HQ-store gaps, and setting standards for actionable CX platforms used by giants like Carrefour, accelerating broader adoption of customer-centric strategies.[1][3]
Goodays is poised for accelerated global expansion, leveraging its AI enhancements and established client base to penetrate new markets beyond Europe (e.g., deeper Asia via Japan office) while deepening integrations for predictive CX analytics.[1][6] Trends like generative AI for hyper-personalization, zero-party data emphasis, and frontline AI agents will shape its trajectory, potentially driving further funding or acquisition interest from CRM giants.[2][6] Its influence may evolve from European CX leader to global standard-setter, solidifying how brands scale genuine customer connections—echoing its founding vision to make commerce better, one interaction at a time.[5]
Goodays (ex Critizr) has raised $17.0M across 2 funding rounds. Most recently, it raised $16.0M Series B in October 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2019 | $16M Series B | — | Caphorn, Kima Ventures | Announced |
| Apr 1, 2016 | $1M Series A | — | Caphorn, Kima Ventures | Announced |
