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Key people at GOOD Worldwide Inc.
GOOD Worldwide Inc, based in Los Angeles, California, operates a family of media brands including GOOD, Upworthy, and All In, dedicated to uplifting humanity, building community bridges, and highlighting innovative solutions to global challenges. The organization empowers individuals and organizations for positive change through its media platforms, collaborative tools like cargo.site, and business solutions for corporate and philanthropic brands. It generates under $5 million in annual revenue with fewer than 25 employees, yet its media properties reach millions daily, with Upworthy alone engaging over 100 million monthly users. Key figures include co-founders Ben Goldhirsh, Max Schorr (also CEO), and Casey Caplowe, alongside Net Impact CEO Peter Lupoff, whose organization partnered with GOOD Worldwide to launch the GOOD Institute. GOOD Worldwide Inc was founded in 2006 by Ben Goldhirsh, Max Schorr, and Casey Caplowe.
GOOD Worldwide Inc is a mission-driven media company headquartered in Los Angeles, California, operating brands like GOOD, Upworthy, and snack brand All In to empower people and organizations through positive storytelling, social impact campaigns, and products that drive change.[1][2][3][5] It reaches over 200 million people monthly via social media, partnering with Fortune 500 companies, foundations, and nonprofits to amplify values and create measurable impact, while its B Corporation certification (since 2012) underscores its commitment to stakeholders like communities and the environment.[1][3] The company generates around $51.4 million in annual revenue, employs about 366-1,499 people, and blends media with consumer products like organic, fair-trade snack bars that donate to food access initiatives.[2][3][4]
Founded in 2006 by Ben Goldhirsh, Max Schorr, and Casey Caplowe, GOOD Worldwide Inc started with GOOD Magazine, a print publication that earned awards like the 2017 National Magazine Award for Personal Service Journalism by focusing on collaborative solutions to global challenges.[2][5] The idea emerged from a vision of constructive action for a better world, evolving from magazine roots into a digital media powerhouse incorporating Upworthy (known for uplifting stories) and later the All In snack brand.[3][5] Under current CEO Max Schorr (also a co-founder), it has grown into a family of brands emphasizing media, campaigns, and products, with early traction built on viral social engagement and B Corp status achieved in 2012.[1][5]
GOOD Worldwide rides the wave of purpose-driven media and social impact consumerism, capitalizing on social media's dominance for viral, value-aligned content amid declining traditional news trust.[2][3] Timing aligns with rising demand for authentic brand activism and "conscious capitalism," where consumers favor B Corps and mission-led companies—its 200M+ monthly reach via platforms like these amplifies trends in digital coalition-building and hybrid media-CPG models.[1][3] Market forces like social commerce and ESG investing favor its approach, influencing the ecosystem by bridging media with nonprofits and Fortune 500s to normalize impact storytelling, while snack innovations tap wellness booms.[1][2][3]
GOOD Worldwide is poised to expand its hybrid model, scaling All In snacks amid organic food growth and deepening media partnerships as AI-driven content curation boosts personalized impact stories. Trends like social video dominance and corporate sustainability mandates will propel it, potentially evolving influence through global campaigns or tech integrations for real-time impact tracking. This positions it as a resilient force in uplifting media, true to its founding ethos of unlocking human potential for good.[3][5]
Key people at GOOD Worldwide Inc.
