Good Smile Company

Good Smile Company, headquartered in Chiyoda-ku, Tokyo, Japan, is a prominent manufacturer and distributor of hobby figures and toys. The company specializes in planning, producing, and selling popular PVC figures, including its globally recognized Nendoroid and Figma lines, catering to anime, manga, and video game enthusiasts. Originally founded as an event management and talent agency, it now also designs, markets, and distributes products for itself and partner brands such as Max Factory, associated with Max Watanabe, and FREEing. The Nendoroid series, a cornerstone of its offerings, was first launched in February 2006, captivating collectors worldwide. Established in May 2001 by Takanori Aki, the company saw a significant leadership transition in January 2024, when Aki became Chairman and appointed Kantaro Iwasa as CEO.