Good Good Golf is a technology company.
Good Good Golf has raised $45.0M across 1 funding round.
Good Good Golf has raised $45.0M in total across 1 funding round.
Good Good Golf is a next-generation golf media and lifestyle brand that builds engaging digital content, premium apparel, golf gear, and live events to make golf more accessible and exciting for a new generation.[1][2][3] It serves a global community of younger, digitally native golf fans through a content-to-commerce model, solving the problem of golf's outdated image by blending entertainment, competition, lifestyle, and products like performance polos, hats, putters, and collaborations with brands such as Callaway and Yeti.[1][3][5] The company has shown strong growth momentum, securing a $45M investment in 2025 led by Creator Sports and facilitated by Sunflower Bank to expand media, retail, and live experiences, with products in Dick’s Sporting Goods, sold-out events, and 1.97M YouTube subscribers.[1][2][3][5]
Good Good Golf was founded in 2020 in Texas when Garrett Clark and Matt Kendrick (current CEO) met at a golf tournament and shared a vision for a modern golf media company.[1][2][3] Clark, alongside early content creators Stephen Castaneda and Matt Scharff, brought charisma, humor, and authenticity, starting with entertaining YouTube videos that quickly built a passionate global fanbase.[1][2] Early traction came from long-form educational and challenge-based content on YouTube, short-form clips on Instagram and TikTok, and monetization via ads, brand partnerships (including NBC Sports), and direct-to-consumer sales, evolving into a full lifestyle brand with a team of 25 personalities, editors, and shooters.[3]
Good Good Golf rides the creator economy wave and golf's generational shift, where younger fans demand social-first, diverse content over traditional tournaments, leveraging digital platforms to draw in new players amid rising participation post-pandemic.[2][3] Timing aligns with golf's surge in accessibility via tech like simulators and e-commerce, as market forces favor fan-driven brands blending media, retail, and events—setting a blueprint for sports x social commerce that traditional entities like PGA and LIV can't match.[1][3] It influences the ecosystem by expanding golf globally (e.g., top viewing cities in Asia/Australia), fostering community loyalty, and proving how authentic personalities can scale into top-tier companies.[3]
With $45M fueling global pushes like subtitled content in Korea/Japan, local creators, and ambitions to rank among the top 5 global golf companies, Good Good Golf is poised to dominate as golf's modern media powerhouse.[1][3] Trends like AI-enhanced simulators, creator-led retail, and experiential events will amplify its growth, potentially evolving its influence from niche disruptor to industry shaper—redefining swings worldwide, just as that 2020 tournament chat sparked a movement.
Good Good Golf has raised $45.0M in total across 1 funding round.
Good Good Golf's investors include Manhattan West, Next 10 Ventures.
Good Good Golf has raised $45.0M across 1 funding round. Most recently, it raised $45.0M Venture Round in March 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Mar 1, 2025 | $45.0M Venture Round | Manhattan West, Next 10 Ventures |