Good Catch is a company.
Good Catch has raised $9.0M across 1 funding round.
Key people at Good Catch.
Good Catch has raised $9.0M in total across 1 funding round.
Key people at Good Catch.
Good Catch has raised $9.0M in total across 1 funding round.
Good Catch's investors include Amazon Alexa Fund, Basecase Capital, Eclipse Ventures, M13, Rainfall Ventures, Sequoia Capital, Speedinvest, Dan Siroker, Darius Contractor, Humberto Ayres Pereira, Jonathan Widawski, Karl Jacob.
# Good Catch: Plant-Based Seafood Pioneer
Good Catch is a plant-based seafood company that creates fish alternatives including fillets, fish sticks, crab cakes, and tuna products using a proprietary blend of legumes.[7] The company addresses a critical gap in the plant-based protein market: while plant-based meat alternatives proliferated, plant-based seafood remained largely underdeveloped.[1] Good Catch serves environmentally conscious consumers and foodservice operators seeking sustainable protein options without compromising on taste or texture.[7]
The company has achieved significant growth momentum, raising $36.8 million in Series B funding and expanding from U.S. retail into international markets including the UK through Tesco.[1][4] In a major strategic move, Good Catch was acquired by Wicked Kitchen, a chef-founded plant-based brand, combining both companies' product portfolios to create what is now the largest variety of animal-free consumer packaged goods in the industry, available at more than 30,000 distribution points.[3]
Good Catch was founded by Derek and Chad Sarno, accomplished chefs and food entrepreneurs who previously created Tesco's Wicked Kitchen range.[4] The company emerged from a deliberate market observation: while consumer demand for plant-based proteins surged, the seafood category remained underserved.[1] Rather than license or partner with existing manufacturers, the founders made the innovative decision to develop their own products, recognizing both a white space opportunity and their culinary expertise as a competitive advantage.[1]
The company's early success attracted significant investment and retail partnerships. It entered the UK market in January 2020 through Tesco distribution and subsequently expanded to restaurant partnerships, including Veggie Grill.[1][4] The acquisition by Wicked Kitchen in late 2024 represented validation of the business model and an opportunity to consolidate complementary plant-based brands under unified leadership while maintaining separate brand identities.[3]
Good Catch rides the accelerating plant-based protein wave, but with strategic focus on an underserved category. While plant-based beef and chicken alternatives became crowded markets, seafood alternatives remained nascent—creating first-mover advantages in a category with unique environmental urgency given overfishing and ocean ecosystem collapse.[1][4]
The timing proved ideal: consumer demand for sustainable proteins coincided with retail expansion (Tesco, major U.S. chains) and foodservice partnerships seeking differentiated offerings.[1][4] The company's acquisition by Wicked Kitchen signals broader consolidation in the plant-based space, where scale, distribution, and culinary credibility increasingly determine market success.[3]
Good Catch influences the ecosystem by legitimizing plant-based seafood as a viable category rather than a niche experiment, encouraging competitors and retailers to invest in this space and demonstrating that mission-driven brands can achieve both commercial success and environmental impact.[2]
Good Catch has successfully transitioned from startup to acquisition target by solving a genuine market gap with products that deliver on taste and environmental promise. The Wicked Kitchen acquisition positions the combined entity to dominate plant-based seafood while leveraging Wicked Kitchen's broader plant-based portfolio and distribution network.
The company's future hinges on scaling international presence (particularly Europe), expanding the product range across more ocean species, and maintaining culinary excellence as competition intensifies.[4] As ocean sustainability becomes a mainstream consumer concern and regulatory pressure on seafood sourcing increases, plant-based seafood alternatives will likely shift from novelty to staple—positioning Good Catch as a foundational player in this inevitable transition.
Good Catch has raised $9.0M across 1 funding round. Most recently, it raised $9.0M Series A in August 2018.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2018 | $9.0M Series A | Amazon Alexa Fund, Basecase Capital, Eclipse Ventures, M13, Rainfall Ventures, Sequoia Capital, Speedinvest, Dan Siroker, Darius Contractor, Humberto Ayres Pereira, Jonathan Widawski, Karl Jacob, Scott Belsky, Tom Williams |
