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Key people at Golde.
Golde is a health and beauty company based in New York City that produces superfood wellness products, including matcha, latte blends, teas, smoothie boosters, and face masks. The organization operates primarily through a direct-to-consumer online platform alongside various wholesale distribution channels, serving a base of over 100,000 individual customers. Financial data providers such as Growjo and ZoomInfo estimate that the company's annual revenue currently ranges between $5 million and $41.1 million. The firm maintains a corporate workforce of 149 employees, representing a 16 percent increase in total personnel headcount over the previous year. Originally operating out of a Brooklyn apartment to blend turmeric mixes, the enterprise has since expanded its commercial manufacturing capabilities to support a broader retail product portfolio. Golde was officially founded in 2017 by its co-founders Trinity Wofford and Issey Kobori-Hotchkiss.
Key people at Golde.
Golde is a Brooklyn-based wellness brand that creates superfood-powered products for health and beauty, including blends like the Turmeric Latte Blend, Pure Matcha, and Clean Greens Face Mask.[1][2][7] It serves consumers seeking natural, vegan-friendly essentials to integrate into daily routines such as smoothies, beverages, and skincare, solving the problem of making wellness approachable, inclusive, and enjoyable rather than elitist or overly complicated.[1][2][5][6] With over 100,000 happy customers since 2017, Golde has shown strong growth through community building, partnerships with retailers like Target and Nordstrom, and a focus on repeat purchases via quality products and marketing.[4][7]
Golde was founded in 2017 by Trinity Mouzon Wofford (CEO) and her partner Issey Kobori in their one-bedroom Brooklyn apartment, starting with hand-blended Turmeric Latte Blend as their single flagship product.[2][3][4] Trinity, inspired by her mother's influence and frustration with the wellness industry's extremes—from outdated granola bars to luxury spa treatments—aimed to create fun, accessible superfood options for the next generation.[6][8][9] Early traction came from saturating independent NYC retailers without an ad budget, evolving into a family-operated business prioritizing women- and minority-led suppliers, which propelled them from a tiny startup to a beloved brand.[3][4]
Golde rides the direct-to-consumer (DTC) wellness boom, blending e-commerce with physical retail to democratize superfoods amid rising demand for clean, inclusive health products post-2017.[1][4] Timing aligns with consumer shifts toward natural, vegan options and self-care rituals, amplified by social media and pandemic-driven wellness focus, positioning Golde against big brands through authenticity.[2][3][8] It influences the ecosystem by prioritizing minority-led supply chains and community, shaking up a historically exclusive space and inspiring scalable DTC models that balance profit with purpose.[3][4][9]
Golde's trajectory points to further retail dominance and product innovation, like expanded matcha lines, fueled by community loyalty and omnichannel scale.[4][7] Trends in personalized wellness, sustainable sourcing, and Gen Z/Millennial self-care will shape growth, potentially evolving Golde into a lifestyle ecosystem with more rituals. As a family-led disruptor, its influence may grow by mentoring diverse founders, reinforcing approachable wellness as the norm and sustaining momentum from apartment origins to mainstream staple.[2][3][5]
