GoFor Delivers
GoFor Delivers is a company.
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Leadership Team
Key people at GoFor Delivers.
GoFor Delivers is a company.
Key people at GoFor Delivers.
Key people at GoFor Delivers.
GoFor Delivers (operating as GoFor Industries, Inc., or gofor) is North America's leading marketplace for same-day, on-demand last-mile delivery of big and bulky items, specializing in sustainable, carbon-neutral services through its Renewable Delivery™ model.[1][2][4] The company serves businesses of all sizes—including retailers, real estate groups like Oxford Properties, and logistics partners—by solving the challenges of delivering large, nonconveyable packages quickly (often within three hours) while minimizing environmental impact via electric vehicles (EVs), optimized routes, carbon offsets, and smart packaging.[1][4][5] Its growth momentum includes C-suite expansions for scaling, partnerships like with Bringg for global capacity and Fountain for 83% faster onboarding (reducing attrition by 70% and costs by 62%), "Shop Local" programs in major U.S. cities, and a rebrand to "deliver better™" emphasizing people-centric, carbon-free operations.[1][3][4]
Founded by CEO and Co-Founder Brad Rollo in Ottawa, Canada, GoFor emerged to address inefficiencies in last-mile delivery for oversized items, enabling businesses to get products to customers faster via crowdsourced drivers and fleets.[1] The idea gained traction through early partnerships, such as with Oxford Properties for ShipNow same-day service at Square One shopping centre, and pivoted toward sustainability amid rising e-commerce demands.[1] A pivotal moment came in May 2022 with a full rebrand under new CEO Ian Gardner, launching the "deliver better™" mantra, signing The Climate Pledge, and partnering with Odin Automotive for over 3,000 EVs—positioning GoFor as a pioneer in carbon-free delivery.[4][5][7]
GoFor rides the sustainable logistics wave in last-mile delivery, fueled by e-commerce growth, consumer demands for speed and eco-friendliness, and cultural shifts toward doorstep branding.[4][5] Timing is ideal amid regulatory pressures for emissions reductions and the "final frontier" of bulky goods shipping, where traditional players lag—GoFor's EV-as-a-service model and Climate Pledge set a blueprint for industry decarbonization.[1][4][7] It influences the ecosystem by partnering with retailers (e.g., Atmosphere & Bois, Square One) and real estate giants, enabling "shop local" initiatives, reducing urban congestion, and creating wealth for drivers/fleets—challenging incumbents to prioritize people, planets, and profitability.[1][2][6]
GoFor is poised for aggressive scaling with its growing EV fleet, C-suite reinforcements, and tech integrations, targeting broader North American coverage and potential international expansion via Bringg.[1][3] Trends like electrification mandates, AI routing, and gig economy maturation will amplify its edge, potentially capturing more market share in the $100B+ last-mile sector as sustainability becomes non-negotiable. Its influence may evolve from niche bulky-delivery leader to full-spectrum renewable logistics provider, redefining "deliver better™" for an emissions-conscious world—proving carbon-neutral service can outpace traditional models.[4][5]
