Loading organizations...
§ Venture Capital · Rio de Janeiro, Brazil
Tech-focused sports marketing agency providing content, acceleration, and technology for Brazil's sports market.
Key people at Go4it Sports, Tech & Experience.
Go4it Sports, Tech & Experience is a tech-focused sports marketing agency and corporate accelerator based in the Leblon neighborhood of Rio de Janeiro, Brazil. The firm operates across three primary business pillars encompassing digital content creation, corporate acceleration for emerging companies, and sports technology development. The organization is currently directed by a five-person senior management team that focuses on integrating innovative technological approaches into the broader health, wellbeing, and sports markets. Through its related venture capital arm, Go4it Capital, the entity has participated in significant global funding rounds, including a $110 million Series F investment in Strava. The firm's broader investment and acceleration portfolio features recognizable sports, food, and digital media brands such as Eleven Sports, WSC Sports, Fazenda Futuro, and G2 Esports. Go4it Sports, Tech & Experience was founded by Cesar Villares and Marc Lemann.
Key people at Go4it Sports, Tech & Experience.
Go4it Sports, Tech & Experience is a Brazilian sports marketing agency that integrates technology at its core to innovate within the sports ecosystem. It operates through three main pillars: content creation, consulting for leagues and brands, and a sports tech ventures arm focused on accelerating technological innovation in sports. The agency serves sports leagues, brands, athletes, and startups by providing marketing strategies, managing athletes, investing in events, and fostering sports technology startups. Its mission is to bring fresh thinking and tech-driven solutions to Brazil’s growing sports market, aiming to become a global leader in sports tech innovation[1][2][3].
Founded recently by Cesar Villares, a seasoned Brazilian sports agent, and Marc Lemann, son of Brazil’s wealthiest businessman Jorge Paulo Lemann, Go4it was born out of a shared vision to modernize Brazil’s sports industry through technology. Villares and Lemann met in 2010 at the US Open, and their collaboration culminated in launching Go4it in Rio de Janeiro’s upscale Leblon neighborhood. The agency’s focus evolved from traditional sports marketing to a tech-centric model, reflecting the increasing role of technology in sports management, fan engagement, and commercial partnerships[1].
Go4it rides the global trend of digital transformation in sports, where technology enhances fan engagement, athlete performance, and commercial opportunities. Brazil’s expanding sports market and increasing international interest create favorable conditions for Go4it’s tech-focused model. By bridging traditional sports marketing with emerging tech solutions, Go4it influences the ecosystem by accelerating innovation adoption and supporting startups that address evolving market needs. Its timing is strategic, as sports tech is becoming essential for competitive differentiation worldwide[1].
Go4it is poised to grow as a key player in Brazil’s sports tech ecosystem, leveraging its unique blend of marketing expertise and technology acceleration. Future trends shaping its journey include the rise of digital fan engagement platforms, data analytics in sports, and global expansion of sports tech startups. As Go4it deepens its venture activities and consulting reach, it could become a pivotal hub for sports innovation in Latin America, potentially influencing global sports tech standards. Its success will depend on scaling its tech ventures and maintaining strong partnerships with leagues and brands[1][2].