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Key people at Glownet.
Based in London, United Kingdom, Glownet provides a comprehensive SaaS platform offering ticketing, digital wallets, payments, point of sale, and access control solutions for the live experiences industry. The company operates a global partner network that enables affiliates to white-label its technology, allowing them to manage marketplace operations without heavy internal software development. To date, the platform has supported over 12,000 event activations and reached more than six million users across six continents. Operating under the leadership of Chief Executive Officer Sami Tueni with a team of 15 employees, the business generated approximately $6 million in annual revenue during 2024. Its technology infrastructure serves sectors including entertainment, sports, and tourism, with past deployments for major brands and events such as Coca-Cola, Spotify, Jack Daniels, Lollapalooza Argentina, and the Sonar Festival. Glownet was founded in 2013 by undisclosed founders.
Glownet is a technology company providing a comprehensive digital product stack for ticketing, cashless payments, access control, and operations in the events, tourism, and leisure industries.[3][5] It serves event organizers, venues, theme parks, resorts, and visitor attractions by solving challenges like queue management, fraud prevention, and fragmented customer journeys through RFID, NFC, QR-based solutions, and real-time data insights that enable seamless online-offline experiences.[1][3][5] Originally established in 2012, Glownet has delivered technology to over 500 events across 38 countries, serving 2.3 million users, with recognition as a global leader in event payment systems and momentum from a £2M Series A funding in 2018 to fuel US expansion and product enhancements.[1][2][4]
Founded in 2012 by experienced event promoters, Glownet emerged to address the inefficiencies of cash-based transactions at large-scale live events like music festivals, sports, and trade shows.[1][4] The idea stemmed from the need for a unified platform integrating cashless payments, ticket validation, loyalty programs, social media, and crew management, even in offline scenarios, bundling the full event lifecycle from pre-event to post-analysis.[1][4] Early traction included delivering solutions to 275 events in 25 countries by 2016, surpassing one million activations in a year, and partnerships with major operators like Sonar, Ultra Music Festival, Live Nation, and New Zealand Rugby Sevens.[1][2][4] A pivotal moment came in 2018 with £2M Series A funding from Downing Ventures, which promoted COO Siebe Gerbranda to CEO (with founder Scott Witters shifting to scaling focus) and accelerated global growth.[1][2] Now headquartered in the UAE, it has evolved into a full experiential stack for broader live experiences.[3]
Glownet rides the wave of cashless adoption and experiential tech in live events, accelerated by post-pandemic demand for contactless, data-rich solutions amid rising smartphone penetration and consumer preference for seamless payments.[1][4] Timing aligns with fast-growing US event tech markets and global shifts from cash to RFID/NFC/QR, where fragmented tools hinder operators; Glownet's unified stack addresses this by enabling hybrid online-offline flows critical for high-volume crowds.[1][2][5] It influences the ecosystem by powering major festivals and venues, fostering loyalty ecosystems, and providing operators with analytics to optimize revenue—positioning it as a key enabler in the convergence of events, tourism, and leisure tech.[3][4]
Glownet is poised to expand its UAE headquarters-led stack into high-growth areas like US markets and new verticals (e.g., resorts, amusement parks), leveraging its scalable, API-flexible tools amid surging demand for integrated live experience platforms.[1][3][5] Trends like AI-driven personalization, Web3 loyalty, and fully phygital events will shape its path, potentially amplifying influence through deeper partnerships with giants like Live Nation. As event tech matures, Glownet's proven track record—from 2012 origins to global activations—ties back to its core strength: transforming chaotic live moments into data-fueled, unforgettable revenue engines.[1][2][5]
Key people at Glownet.
