Glowery

Glowery is a France-based beauty and wellness brand that develops barrier-first topical skincare products and ingestible collagen supplements for the consumer market. The company specifically targets Gen Z consumers with a simplified approach to daily skincare routines designed for active lifestyles, utilizing gentle formulas and distinctive colorful packaging. Operating through a direct-to-consumer e-commerce business model and strategic retail partnerships, the brand distributes its specialized product lines both domestically and across international borders. As part of its broader international expansion strategy, the company established an exclusive retail distribution partnership with ASOS to officially enter the United Kingdom market. The organization initially launched as a dedicated ingestible beauty brand before expanding its portfolio into topical skincare in October 2023 and releasing its full skincare range in October 2024. Glowery was originally founded in 2022 by chief executive officer Alexandra Kolasinski.