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Glowbar is a United States-based direct-to-consumer skincare organization operating a network of facial studios that provide customized, clinical-grade treatments to individual clients seeking efficient daily routines. The company utilizes a highly simplified service model, offering standardized 30-minute facials at a flat rate of $80 while intentionally eliminating traditional service menus and add-on costs to increase consumer accessibility. Operating without heavy reliance on outside institutional investors, the enterprise has pursued a slow and steady expansion strategy, growing its physical footprint to approximately 12 studio locations across three distinct regional markets as of late 2022. The business leverages deep industry expertise, drawing upon the professional legacy of Catherine Hinds, who established the first fully accredited esthetics school in the country that now produces hundreds of graduates annually. Glowbar was officially founded in June 2019 by third-generation esthetician Rachel Liverman.
Glowbar has raised $10.0M across 1 funding round.
Glowbar has raised $10.0M in total across 1 funding round.
Glowbar has raised $10.0M across 1 funding round. Most recently, it raised $10.0M Series A in January 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 1, 2023 | $10M Series A | — | Peterson Partners | Announced |
Glowbar is a skincare services company offering 30-minute customized facials by licensed estheticians, complemented by professional-grade skincare products.[1][3][4] It serves busy consumers seeking efficient, expert-led treatments without lengthy sessions, complex menus, or expensive add-ons, solving the problem of inconsistent, inaccessible skincare routines at an affordable $80 per session or via membership.[1][3][4] Founded in 2017 (with launch in 2019), Glowbar has raised $10M in Series A funding, operates multiple studios in New York, employs over 135 people, generates $27.7M in revenue, and has served over 500,000 clients while expanding amid pandemic challenges.[1][2]
Glowbar was founded by Rachel Liverman, a third-generation esthetician from a family of skincare pioneers—her grandmother opened the first fully-accredited skincare institute in the U.S.[1][3] Frustrated by existing options that were too long, pricey, or complicated, Liverman created Glowbar in 2017, launching its first Tribeca studio in 2019 with a focus on 30-minute, solution-oriented facials.[1][2][3] Early traction came quickly despite the pandemic; it opened three locations in under two years, with plans for more by 2022, and secured $10M in growth funding led by Peterson Partners to expand staff and esthetician training.[1][2]
Glowbar rides the trend of on-demand beauty services in the $2,255-company strong beauty and personal care startup space, blending physical studios with digital booking for convenience amid rising demand for quick self-care.[1] Timing aligns with post-pandemic shifts toward efficient wellness—facials as "monthly retreats" without disruption—fueled by market forces like e-commerce beauty growth and awareness campaigns (e.g., its 2025 Melanoma Foundation pledge to boost sunscreen use in 5M+ people).[1] It influences the ecosystem by pioneering accessible esthetics, competing with platforms like Pomp while humanizing skincare through expert-led personalization over app-only models.[1]
Glowbar's momentum—$10M funding, revenue growth to $27.7M, and studio expansion—positions it to dominate quick-facials, potentially hitting dozens of locations as beauty memberships normalize.[1][2] Trends like AI-personalized skincare and hybrid physical-digital services will shape its path, with product lines like Expert Cleanser enabling national reach beyond studios.[4] Its influence may evolve from NYC disruptor to category leader, empowering estheticians and consumers in a consistency-driven market, delivering the glow that started with one frustrated founder's vision.[3]
Glowbar has raised $10.0M in total across 1 funding round.
Glowbar's investors include Peterson Partners.
