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§ Private Profile · Dublin, Ireland
SaaS for gym and fitness studio management, offering membership, payments, and bookings for boutique studios and class-based gyms.
Based in Dublin, Ireland, Glofox develops management software for boutique fitness studios and class-based gyms to handle membership processing, class bookings, and administrative scheduling. The SaaS platform serves over 900 fitness studios across 23 countries, providing digital tools that facilitate payment processing, member engagement, and on-demand video content delivery. Prior to its strategic acquisition, the company raised over $23 million in venture funding from institutional investors including Notion Capital, Partech, and Octopus Ventures, while securing major enterprise franchise clients such as F45. In August 2022, the business was acquired by ABC Fitness Solutions for a valuation exceeding €200 million to expand its international market presence. At the time of the transaction, the organization maintained a global workforce of approximately 200 employees. Glofox was founded in 2016 by Conor O’Loughlin, Finn Hegarty, and Anthony Kelly.
Glofox has raised $14.2M across 3 funding rounds.
Glofox has raised $14.2M in total across 3 funding rounds.
Glofox is a SaaS company providing an all-in-one fitness management platform for gyms, boutique studios, Pilates centers, boxing gyms, PT studios, and wellness businesses.[1][2][3] It streamlines operations like bookings, payments, member engagement, CRM, marketing, sales, and analytics, serving over 30,000 businesses across 100+ countries with tools for revenue growth, retention, and scalability.[1][2] The platform solves key pain points in the fitness industry—manual admin tasks, fragmented systems, and low member engagement—by offering a cloud-based solution with custom-branded mobile apps (iOS, Android, web), AI-driven insights, and integrations for payments and marketing, enabling businesses to automate processes and boost revenue by up to 89%.[1][3][6]
As part of the ABC Fitness family, the world's largest fitness management provider servicing 40 million members, Glofox benefits from deep industry insights and quarterly innovations.[1] It targets boutique fitness operators and larger chains, providing 360-degree business visibility, personalized member experiences, and global support in 17+ languages to drive loyalty and expansion.[2][3]
Glofox was founded in 2017, originally headquartered in Ireland with a UK-registered subsidiary, as a mission-driven SaaS provider for fitness businesses ranging from small studios to gym chains.[2] Its emergence addressed the need for a unified digital platform amid the fitness industry's shift toward technology, particularly post-pandemic demand for seamless online bookings and member apps.[2][5] Early focus on boutique fitness evolved into broader scalability, growing to serve operators in 80+ countries with a global team of 200+ people.[2]
Pivotal growth came through acquisition by ABC Fitness, positioning Glofox (now ABC Glofox) within the market-leading group, unlocking vast customer data for innovations like AI-enhanced CRM (ABC XLerate) and rapid feature updates based on user feedback.[1][2] This integration marked a key moment, expanding its reach to 100+ countries and solidifying its role in transforming fitness operations worldwide.[1]
Glofox rides the fitness tech boom, where digital transformation—accelerated by COVID-19—demands hybrid models blending in-person classes with app-based engagement, payments, and data analytics.[5] Timing aligns with rising boutique wellness trends (Pilates, boxing, PT) and global gym digitization, as operators seek tools to combat high churn (up to 30% annually) amid economic pressures.[3][4][6] Market forces like AI adoption, mobile-first consumer habits, and subscription economy growth favor its scalable SaaS model, which cuts operational costs and boosts retention through personalization.[1][2]
It influences the ecosystem by setting standards for integrated platforms, enabling smaller studios to compete with chains via branded apps and insights, while its ABC backing disseminates best practices across 30,000+ businesses, driving industry-wide efficiency and revenue optimization.[1][7]
Glofox is poised for accelerated expansion as fitness tech integrates deeper AI for predictive retention, virtual/hybrid classes, and wearable data syncing, capitalizing on its ABC resources for faster innovation.[1][2][5] Trends like wellness personalization and global franchising will shape its path, potentially growing user base beyond 40 million members via emerging markets and multi-service expansions (e.g., spas, yoga).[4] Its influence may evolve from operator enabler to ecosystem orchestrator, powering data consortia or AI marketplaces that redefine fitness scalability—positioning it as the go-to OS for thriving studios in a post-2025 wellness surge.[1][3]
Glofox has raised $14.2M in total across 3 funding rounds.
Glofox's investors include Marieke Christmann, Partech Ventures, Resonance VC, Notion Capital, Tribal VC, Enterprise Ireland.
Glofox has raised $14.2M across 3 funding rounds. Most recently, it raised $10.0M Series A in May 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2019 | $10M Series A | Marieke Christmann | Partech Ventures, Resonance VC, Notion Capital, Tribal VC | Announced |
| Mar 24, 2017 | $2.2M Venture Round | — | Enterprise Ireland, Notion Capital, Partech Ventures, Tribal VC | Announced |
| Mar 1, 2017 | $2M Seed | — | Partech Ventures, Resonance VC | Announced |