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§ Private Profile · Sydney, Australia
online fashion rental platform offering designer dresses and outfits for Australian women's special occasions.
Founded in 2012 by Dean Jones and Audrey Khaing-Jones, GlamCorner is an online platform based in Alexandria, Sydney, operating a circular fashion rental service for designer dresses across Australia. The company allows tens of thousands of customers to rent high-end garments for special events at 10 to 15 percent of the retail purchase price, facilitating next-day shipping nationwide. Operating with a workforce of between 51 and 200 employees, the enterprise manages an active inventory of over 30,000 clothing items to reduce waste from single-use garments. The certified B Corp has raised $25,800,000 in total funding, which includes a $4,200,000 Series A round backed by prominent institutional investors like AirTree Ventures and Impact Investment Group. Recognized for its sustainable business model, the company also won a prestigious sustainability award from the Banksia Foundation in 2018.
GlamCorner has raised $12.8M across 3 funding rounds.
GlamCorner has raised $12.8M in total across 3 funding rounds.
GlamCorner has raised $12.8M across 3 funding rounds. Most recently, it raised $8.0M Series B in October 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2020 | $8M Series B | Treis | Airtree Ventures, Trind Ventures, Peter Gammell, BAY Partners, Giant Leap, Marshall Investments, Mediacap Fund | Announced |
| Jul 1, 2017 | $4M Series A | Airtree Ventures | Trind Ventures, Giant Leap, Marshall Investments | Announced |
| Mar 3, 2016 | $800K Venture Round | Airtree Ventures | — | Announced |
GlamCorner has raised $12.8M in total across 3 funding rounds.
GlamCorner's investors include Treis, Airtree Ventures, Trind Ventures, Peter Gammell, Bay Partners, Giant Leap, Marshall Investments, MediaCap Fund, AirTree Ventures.
# GlamCorner: A Fashion-Tech Company Revolutionizing Rental
GlamCorner is a fashion-tech company that operates Australia's leading designer dress rental platform.[2][3] Founded in 2012 and based in Sydney, the company allows customers to rent designer fashion items for a fraction of the retail price rather than purchasing them new, typically for two-day rental periods.[1] The business serves women seeking occasion wear and designer pieces while addressing sustainability concerns in the fashion industry.[5][6]
What distinguishes GlamCorner from traditional fashion retailers is its complex operational model combining reverse logistics with advanced technology infrastructure.[1][2] The company carries over 200 fashion brands and has built proprietary systems to manage the intricate challenges of inventory management, laundering, and returns that characterize rental-based fashion retail.[1] With approximately 32 employees and $2 million in revenue, GlamCorner operates within Australia's $6 billion annual fashion industry.[2][3]
GlamCorner was founded in 2012 by Dean Jones and his wife Audrey KhaingJones, who recognized an opportunity to transform how consumers access designer fashion.[2][6] The founders invested deliberately in building their own technology platform from inception, establishing proper protocols for data collection and storage from day one—a strategic decision that positioned the company to leverage artificial intelligence and analytics as it scaled.[1]
The founding vision centered on creating "a more circular and sustainable fashion system" rather than perpetuating the linear consumption model of traditional retail.[6] This mission emerged at a time when sustainability concerns were gaining prominence in fashion, and the rental model offered both environmental and economic benefits to consumers.
GlamCorner exemplifies the intersection of sharing economy platforms and fashion-tech innovation. The company operates within broader trends reshaping retail: the rise of circular economy models, increasing consumer demand for sustainable alternatives, and the application of AI/ML to optimize complex logistics operations.
The timing has been favorable for GlamCorner's growth. Sustainability concerns have moved from niche to mainstream consumer priorities, while advances in cloud computing and AI have made sophisticated inventory and demand forecasting accessible to mid-sized operators. The company's success demonstrates that technology infrastructure—when purpose-built for a specific business model—can create competitive advantages that traditional retailers struggle to replicate.
GlamCorner's influence extends beyond its direct market: it validates the rental model for fashion in the Australian market and demonstrates how startups can compete with larger players through operational excellence and data-driven decision-making rather than scale alone.
GlamCorner's trajectory suggests continued growth as sustainability becomes a purchasing priority and AI-driven operations become table stakes in retail. The company's willingness to invest in proprietary technology rather than relying on off-the-shelf solutions has created defensible advantages in a competitive space.
The key challenges ahead likely involve scaling operations while maintaining the operational efficiency that currently drives profitability, expanding beyond occasion wear into broader wardrobe categories, and potentially expanding geographically beyond Australia. As the fashion rental category matures, companies like GlamCorner that have invested in technology infrastructure and data capabilities will be best positioned to capture market share and influence how fashion consumption evolves globally.