give2gether
give2gether is a company.
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Leadership Team
Key people at give2gether.
give2gether is a company.
Key people at give2gether.
Key people at give2gether.
give2gether is a social fundraising platform designed for nonprofits, schools, and organizations to raise funds more effectively through online tools and campaigns.[2][4][5] It serves nonprofits, educational institutions, and corporate programs like American Express's colleague-donation matching initiative, solving the problem of inefficient fundraising by enabling easier online giving, donor engagement, and higher retention of funds.[2][3][6][8] The platform has powered significant impact, such as American Express's Give2Gether campaign, which in 2021 supported nearly 4,000 nonprofits across 78 countries with $8.9 million in giving, and in 2024 contributed over $13 million to more than 7,500 organizations.[3][6]
give2gether emerged as a dedicated social fundraising solution for nonprofits, with CEO Arnon Shafir highlighting its creation to help schools and organizations raise more money through collaborative online tools.[2] A key early milestone was the 2014 launch of Wonder Funding, a joint venture with Wonder Animation, demonstrating its expansion into specialized fundraising ventures.[2] It gained traction through partnerships, notably becoming the backbone of American Express's longstanding Give2Gether program—a colleague-donation matching effort running for decades across global offices.[3][6]
give2gether rides the wave of digital philanthropy and corporate social responsibility (CSR) trends, where SaaS platforms democratize fundraising amid rising demand for transparent, tech-driven giving post-pandemic.[3][6][8] Timing aligns with market forces like increased employee volunteering (e.g., 6,000+ AmEx colleagues in 2024) and global nonprofit needs, fueled by economic pressures and disaster relief.[6] It influences the ecosystem by empowering mid-sized nonprofits and schools—often underserved by enterprise tools—fostering networks similar to volunteer collectives like Giving Together, while competing in a crowded field of donor platforms.[1][4][5][7]
give2gether is poised to expand in AI-enhanced personalization for donor retention and hybrid virtual/in-person events, capitalizing on sustained CSR budgets and Web3 giving experiments. Trends like embedded finance in employee platforms and equity-focused philanthropy will shape its path, potentially evolving it into a full ecosystem hub for impact measurement. As digital giving matures, its role in scaling small-donor impact—proven through AmEx partnerships—positions it to deepen influence in global nonprofit tech.[3][6]