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Key people at give2gether.
give2gether provides a SaaS crowdfunding platform for mid-size and large nonprofits, leveraging game-theory algorithms and behavioral economics to boost donor conversion and fundraising, and is based in New York City, New York, with offices in Israel. The platform has facilitated over $5.5 million in fundraising as of 2014, reporting an 80% success rate for campaigns. Its client base includes organizations such as the Wikimedia Foundation, and has supported campaigns involving figures like Justin Bieber and Linkin Park. Early investors include Wix co-founders Giora Kaplan, Avishai Abrahami, and Nadav Abrahami. The company operates on a SaaS subscription model, with monthly fees ranging from $250 to $3,000. give2gether was founded in 2007 by Arnon Shafir, Hoan Soo Lee, and Shachar Kariv.
Key people at give2gether.
give2gether is a social fundraising platform designed for nonprofits, schools, and organizations to raise funds more effectively through online tools and campaigns.[2][4][5] It serves nonprofits, educational institutions, and corporate programs like American Express's colleague-donation matching initiative, solving the problem of inefficient fundraising by enabling easier online giving, donor engagement, and higher retention of funds.[2][3][6][8] The platform has powered significant impact, such as American Express's Give2Gether campaign, which in 2021 supported nearly 4,000 nonprofits across 78 countries with $8.9 million in giving, and in 2024 contributed over $13 million to more than 7,500 organizations.[3][6]
give2gether emerged as a dedicated social fundraising solution for nonprofits, with CEO Arnon Shafir highlighting its creation to help schools and organizations raise more money through collaborative online tools.[2] A key early milestone was the 2014 launch of Wonder Funding, a joint venture with Wonder Animation, demonstrating its expansion into specialized fundraising ventures.[2] It gained traction through partnerships, notably becoming the backbone of American Express's longstanding Give2Gether program—a colleague-donation matching effort running for decades across global offices.[3][6]
give2gether rides the wave of digital philanthropy and corporate social responsibility (CSR) trends, where SaaS platforms democratize fundraising amid rising demand for transparent, tech-driven giving post-pandemic.[3][6][8] Timing aligns with market forces like increased employee volunteering (e.g., 6,000+ AmEx colleagues in 2024) and global nonprofit needs, fueled by economic pressures and disaster relief.[6] It influences the ecosystem by empowering mid-sized nonprofits and schools—often underserved by enterprise tools—fostering networks similar to volunteer collectives like Giving Together, while competing in a crowded field of donor platforms.[1][4][5][7]
give2gether is poised to expand in AI-enhanced personalization for donor retention and hybrid virtual/in-person events, capitalizing on sustained CSR budgets and Web3 giving experiments. Trends like embedded finance in employee platforms and equity-focused philanthropy will shape its path, potentially evolving it into a full ecosystem hub for impact measurement. As digital giving matures, its role in scaling small-donor impact—proven through AmEx partnerships—positions it to deepen influence in global nonprofit tech.[3][6]
