GigPig is a technology company.
GigPig has raised $2.0M across 1 funding round.
GigPig has raised $2.0M in total across 1 funding round.
GigPig has raised $2.0M in total across 1 funding round.
GigPig's investors include Haatch, Notion Capital, Octopus Ventures, Andreas Mihalovits, Hugo Arevalo, Inigo Juantegui.
GigPig is a live music marketplace and booking platform that connects hospitality venues with musicians, DJs, and entertainers across the UK, enabling seamless sourcing, booking, payment, and management of gigs while eliminating middlemen.[2][3][4][5] It serves venues of all sizes—over 3,000 registered—and more than 14,000 artists, solving pain points like outdated booking processes, high agent fees, and post-COVID recovery challenges in live entertainment.[2][5] The platform has demonstrated strong growth momentum: facilitating over 110,000 gigs since launch, adding £28M+ to the artist economy, saving venues £5M, and achieving 500% weekly gig growth alongside 400% artist signup increases through product redesigns and a dedicated artist app launched in May 2024.[3][5][6]
GigPig was founded in 2022 by four industry veterans—CEO, CTO, CRO (Kit Muir-Rogers), and CPO—who were disillusioned with the live music sector's inefficiencies, such as agents taking excessive profits and bookers lacking tech tools for fair pricing and discovery.[2][3][4] Emerging as a post-COVID response, the idea stemmed from their music and management backgrounds, initially testing a system for a major client that proved scalable for venues to handle bookings in-house.[5] Early traction came via a web platform by early 2023, followed by an artist-focused mobile app in 2024, driving 20% month-on-month artist signups and 70% app adoption among active users within three months.[3]
(Note: A separate, unrelated GigPig entity founded in 2015 in Bentonville, Arkansas, focuses on content creation and video production, but all momentum and details here align with the UK live music platform.[1])
GigPig rides the resurgence of live entertainment post-COVID, capitalizing on demand for accessible, tech-enabled music discovery amid venue recovery and artist income instability.[3][5] Timing aligns with marketplace maturation in hospitality—leveraging network effects where more venues attract artists and vice versa—while UK market forces like rising gig culture and cost pressures favor its fair-pricing model over traditional agents.[2][4] It influences the ecosystem by democratizing access (any venue as a stage), fostering behavioral shifts in bookings, and scaling live music nationwide, potentially expanding to Europe as the UK's leading platform.[2][5][6]
GigPig's trajectory points to European dominance, fueled by app-driven growth, VC backing, and partnerships amplifying gig volume to 160,000+ yearly.[5][6] Trends like AI-enhanced matching, international expansion, and sustained live events post-pandemic will shape it, evolving its influence from UK disruptor to global enabler of artist livelihoods and venue vibrancy—transforming every corner into a stage, just as its founders envisioned.[2][6]
GigPig has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in May 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2024 | $2.0M Seed | Haatch, Notion Capital, Octopus Ventures, Andreas Mihalovits, Hugo Arevalo, Inigo Juantegui |