GHARAGE : Vision Hub of Gebr.Heinemann

GHARAGE is a vision and ventures hub driving innovation in travel and retail. Initially an internal innovation unit of Gebr. Heinemann, it now operates independently. It invests in and builds early-stage companies, providing funding and guidance to startups developing new technologies and business models. The goal is to modernize the travel ecosystem with practical solutions.

GHARAGE was founded in 2019, stemming from Gebr. Heinemann’s need for travel retail innovation. The insight leveraged Gebr. Heinemann's expertise, aiming to connect startup creativity with industry requirements. This initiative was designed to cultivate external innovation and adapt to market changes.

GHARAGE supports selected startups, bringing solutions to the travel and retail sectors. Its mission is to redefine the travel experience, enhancing journeys with technology and experience improvements. The company seeks to influence the future of travel retail by growing an ecosystem of new ventures.