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§ Private Profile · Copenhagen, Hovedstaden, Denmark
SaaS platform for AI-enabled consumer insights, delivering human insights from video interviews and qualitative studies for global B2C brands.
GetWhy A/S is a Copenhagen, Denmark-based software company that provides an artificial intelligence-powered consumer research platform for analyzing video-based interviews and qualitative studies. The enterprise software-as-a-service platform utilizes generative AI models, which were developed through a $30 million investment and trained on more than 250,000 qualitative sessions, to automate market research processes. The technology is utilized by global consumer brands to extract market insights, with a corporate client roster that includes Nike, Heineken, Adidas, and The Coca-Cola Company. The company has raised approximately $66 million in total Series A venture capital funding, primarily led by PeakSpan Capital across multiple tranches in 2024 and 2025. The organization is currently utilizing this capital to fund international expansion efforts, including the planned opening of a United States office. GetWhy A/S was founded in 2011 by Casper Henningsen.
GetWhy A/S has raised $63.9M across 3 funding rounds.
GetWhy A/S has raised $63.9M in total across 3 funding rounds.
GetWhy A/S has raised $63.9M in total across 3 funding rounds.
GetWhy A/S's investors include Philip Dur, Arbejdernes Landsbank, Charlotte Goggin.
GetWhy A/S has raised $63.9M across 3 funding rounds. Most recently, it raised $20.0M Series A Extension in July 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 7, 2025 | $20M Series A Plus | Philip DUR | Arbejdernes Landsbank | Announced |
| Feb 6, 2025 | $9.4M Debt Financing | Charlotte Goggin | — | Announced |
| Jun 4, 2024 | $34.5M Series A | Philip DUR | — | Announced |