Getup
Getup is a company.
Active
Updated: ·
Financial History
Total Raised
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Valuation
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Leadership Team
Key people at Getup.
Getup is a company.
Key people at Getup.
Key people at Getup.
GetUp! is an independent, progressive Australian political activist group focused on issue-based campaigns for public policy change in areas like the environment, economy, human rights, and democracy.[1] Launched in 2005 to pioneer Internet activism, it has evolved into a non-profit organization (GetUp Ltd) that mobilizes supporters through online and offline efforts without donating to or receiving funds from political parties.[1] With a history of raising millions annually—peaking at over A$11 million in 2018 but dropping to A$7.3 million in 2022-23 amid deficits—it relies on grassroots donations and has influenced Australian discourse on progressive causes.[1]
A separate entity, GETUP LTD, is a registered UK company (NI648677), though public details on its activities are limited beyond basic corporate filings.[2]
GetUp! was founded in August 2005 by activists including David Madden and Jeremy Heimans, who later co-founded global groups like Avaaz and Purpose, alongside Amanda Tattersall, a community organizer and academic.[1] Emerging amid Australia's political landscape, it aimed to harness online tools for activism, inspired by international models, and quickly built traction through viral campaigns on issues like refugees and climate.[1] Key early moments included significant union funding, such as A$1.1 million from the Construction, Forestry, Maritime, Mining and Energy Union in 2012 (its last from unions), enabling growth to 70 staff by 2018 with a A$10 million budget.[1]
GETUP LTD was incorporated in the UK (exact date not specified in available records), operating as a limited company with standard filings but no detailed public backstory.[2]
For GETUP LTD, no specific differentiators are detailed beyond its UK corporate status.[2]
GetUp! rode the early wave of digital activism, launching in 2005 when social media and online petitions were nascent, timing its entry to capitalize on Internet penetration in Australia for rapid mobilization.[1] It helped shape the "movement entrepreneurship" trend, influencing global platforms like Avaaz by founders, and amplified progressive voices amid market forces like rising environmental awareness and human rights debates.[1] In tech terms, it pioneered scalable online tools for civic engagement, contributing to the ecosystem of purpose-driven digital organizing that powers modern NGOs.
GETUP LTD's role, if tech-related, remains unclear from available data.[2]
GetUp! faces headwinds from declining revenues (A$7.3M in 2022-23) and deficits, but its adaptive model positions it to leverage AI-driven personalization and social media algorithms for renewed mobilization on climate and rights issues.[1] Trends like global progressive networking and post-election organizing could boost it, potentially evolving its influence toward hybrid digital-physical campaigns. For GETUP LTD, watch for filings revealing growth.[2] This activist pioneer underscores how tech amplifies citizen voices, tying back to its roots in democratizing change.
