GetSteps

High-Level Overview

GetSteps is a health and wellness technology company specializing in custom orthopedic insoles and sandals designed to enhance foot comfort, performance, and musculoskeletal health.[1][2][3] It serves individuals, particularly those in demanding professions like safety shoe wearers who walk long distances, partnering with podiatrists and orthopedic shoemakers to deliver semi-custom solutions that address foot, knee, and back pain—reducing absenteeism, boosting productivity, and fitting over 2,500 safety shoe models.[1][5] The company solves chronic issues from prolonged standing or walking by offering an online, streamlined process for certified, personalized insoles, positioning itself as a leader in digital foot health amid rising demand for ergonomic wellness products.[1][5]

Origin Story

Specific details on GetSteps' founding year, founders, or early traction are not available in current sources, limiting a full backstory. The company emerged in the health tech space, likely leveraging digital tools to simplify access to orthopedic solutions traditionally requiring in-person visits to podiatrists or shoemakers.[1][2] A pivotal focus appears tied to workplace health, as evidenced by its integration with safety footwear for industrial users facing daily strain from extensive walking, marking a shift toward online customization to prevent pain-related sick leave.[5]

Core Differentiators

• Simplest Online Customization Process: Provides the easiest path to certified, personalized insoles for safety shoes, bypassing complex fittings.[5]
• Broad Compatibility and Personalization: Fits over 2,500 safety shoe models with semi-custom orthotic insoles and sandals tailored for individual comfort and performance.[3][5]
• Proven Workplace Impact: Reduces foot, knee, and back pain, lowering absenteeism and accidents while increasing productivity—directly addressing musculoskeletal strain from high-mileage jobs.[5]
• Expert Partnerships: Collaborates with podiatrists and orthopedic shoemakers to ensure medical-grade quality in the health and wellness sector.[1][2]

Role in the Broader Tech Landscape

GetSteps rides the wave of digital health personalization, where AI-driven customization meets preventive wellness amid aging workforces and remote/hybrid jobs increasing ergonomic needs.[1][2] Timing aligns with post-pandemic emphasis on employee health to curb absenteeism, fueled by market forces like rising orthopedic demand (e.g., custom insoles market growth) and safety regulations mandating better footwear solutions.[5] It influences the ecosystem by bridging tech with traditional podiatry, enabling scalable online access that democratizes foot health for blue-collar sectors, potentially expanding to consumer wearables or B2B wellness platforms.[3]

Quick Take & Future Outlook

GetSteps is poised to scale its online model into adjacent areas like full footwear lines or app-integrated monitoring, capitalizing on workplace wellness trends and AI for hyper-personalized orthotics. Evolving regulations on occupational health and integration with AR fitting tech could amplify its reach, solidifying leadership in digital foot care while reducing global musculoskeletal downtime. This positions it as a quiet innovator in health tech's ergonomic frontier, tying back to its core mission of accessible, pain-free mobility.[1][5]