GetNinjas
GetNinjas is a company.
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Financial History
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Leadership Team
Key people at GetNinjas.
GetNinjas is a company.
Key people at GetNinjas.
Key people at GetNinjas.
GetNinjas is the largest online services marketplace in Latin America, primarily operating in Brazil, that connects customers needing professional services with independent entrepreneurs and small businesses across over 500 categories, such as home repairs, IT development, events, and technical assistance.[1][3] It serves millions of customers seeking convenience and professionals looking for job opportunities, solving the problem of inefficient service hiring by using algorithms to match supply and demand based on +700 million monthly data points, while generating income for providers—ending 2020 with 1 million active micro-entrepreneurs and 25 million customers, and scaling to 2 million registered professionals by 2021 with R$960 million in GMV.[1][3] The platform's growth momentum is strong, with 120% year-over-year increases in revenue and users as of recent reports, R$30 million annual revenue from professionals buying credits to access leads (allowing up to three bids per job), and net revenue reaching R$62.4 million in 2021 amid expansions like new categories and financial services.[2][3][4]
GetNinjas was founded in 2011 (celebrating 10 years in October 2021) by co-founder and CEO Eduardo L’Hotellier in Brazil, emerging from the observation that while product marketplaces existed, no platform streamlined service contracting, especially as smartphone penetration rose and enabled app-based connections.[3][4] The idea gained traction with the 2011 mobile app launch, migrating professionals to digital matching; by the pandemic era, it adapted with empathy-driven tech, supporting diverse entrepreneurs (90% female in some programs) and rebuilding businesses sustainably.[1][3] Pivotal moments include doubling professionals to 2 million in 2021, launching 130+ new categories, and hitting 215,000 active pros (78% buying credits) across 4,000 cities covering 70% of Brazil.[3][4]
(Note: getninja.us appears to be a separate U.S.-focused virtual assistant platform and is not referenced here.[5])
GetNinjas rides the gig economy and marketplace trend in emerging markets, capitalizing on rising smartphone adoption in Brazil and Latin America to digitize fragmented service sectors previously reliant on word-of-mouth or informal networks.[3] Timing aligns with post-pandemic shifts toward remote, flexible work and sustainable entrepreneurship, where it provides income stability for micro-businesses amid economic uncertainty.[1][2] Market forces like high informal employment in Brazil (favoring platforms for formalizing gigs) and regional expansion potential (e.g., Argentina, Mexico) amplify its influence, while competing in a space with few service-focused rivals.[2][7] It shapes the ecosystem by generating billions in pro earnings, promoting diversity, and pushing tech innovation like AI matching, influencing how services scale digitally across LatAm.[1][3]
GetNinjas is poised for international rollout starting with Argentina and Mexico, backed by potential $2-20M funding rounds to fuel Spanish localization, revenue diversification (e.g., intelligence sales, repairs), and product enhancements toward "Amazon of services" dominance.[2][3] Trends like gig platform globalization, AI-driven matching, and ESG-focused entrepreneurship will propel it, especially as LatAm's digital economy grows. Its influence may evolve from Brazil leader to regional powerhouse, empowering more pros while adapting to economic risks—tying back to its core mission of opportunity for all.[1][2][4]
