Getmobil

# High-Level Overview

GetMobil is a recommerce platform that digitizes the refurbished electronics market in Turkey by connecting consumers, retailers, and trade-in partners through a centralized technology infrastructure.[1][2] Founded in 2018 by siblings Mehmet Uygun and Zeynep Uygun, the company has evolved from a modest phone repair shop into one of Turkey's leading e-commerce platforms for second-hand electronics.[3][4] Rather than operating as a traditional marketplace, GetMobil functions as an end-to-end technology platform that empowers local retailers—connecting over 32,000 mobile phone dealers across the country—to manage pricing, inventory, and refurbishment processes through data-driven tools.[2]

GetMobil solves a critical market problem: Turkey's high import taxes on new electronics create demand for affordable alternatives, while an unregulated black market undermines consumer trust and quality standards.[4] By building a certified, compliant ecosystem, GetMobil addresses both consumer needs and government policy objectives around circular economy development and trade deficit reduction.[2][4] The company has demonstrated strong growth momentum, with dealers using GetMobil's system reporting 60% revenue increases and 50% improvements in inventory turnover.[2]

# Origin Story

GetMobil's founding reflects a pragmatic response to market friction. Mehmet and Zeynep Uygun launched the company in 2018 as a phone repair retailer, but quickly identified a more significant opportunity: the gap between expensive new devices and consumers seeking affordable alternatives.[4] Rather than remaining a repair-focused business, they pivoted to refurbishing and reselling electronics, recognizing that Turkey's regulatory environment and economic conditions created ideal conditions for a formalized second-hand market.[4]

The company's evolution was shaped by Turkey's unique economic context. High import taxes on new phones incentivize consumers to seek refurbished options, while the Turkish government actively supports circular economy initiatives to reduce trade deficits.[4] This alignment between market demand and government policy provided GetMobil with both regulatory tailwinds and a clear mission: to digitize an informal, fragmented market while maintaining compliance with the Turkish Ministry of Trade's Remanufactured Device Regulation.[3]

# Core Differentiators

• Three-sided marketplace architecture: GetMobil connects consumers, merchants, and trade-in partners (including Apple, Samsung, Hepsiburada, and Vatan) in a single certified system, rather than operating as a simple peer-to-peer platform.[2]

• Dealer empowerment model: Instead of displacing local retailers, GetMobil turns them into growth drivers by providing a digital operating system that enables small merchants to compete with larger players through data-driven pricing, inventory management, and refurbishment tools.[2]

• Regulatory compliance and trust: The platform operates as a certified renewal center under Turkish government standards, offering warranties and quality assurance that distinguish it from the unregulated black market.[3][2]

• Proven impact metrics: Dealers on the platform achieve measurable results—60% revenue growth and 50% inventory turnover improvements—demonstrating tangible value beyond marketplace access.[2]

• Infrastructure positioning: GetMobil has been selected as the official trade-in infrastructure provider for major global manufacturers and retailers, positioning it as a critical technology backbone rather than a consumer-facing competitor.[2]

# Role in the Broader Tech Landscape

GetMobil exemplifies a broader trend of formalizing and digitizing informal economies in emerging markets. The company operates at the intersection of three powerful forces: circular economy adoption, government policy support for trade deficit reduction, and the global shift toward sustainable consumption.[2][4]

The timing is particularly significant because GetMobil addresses a market gap that traditional e-commerce platforms have largely ignored. While global tech giants focus on new device sales, GetMobil has built infrastructure that transforms fragmented, unregulated second-hand markets into transparent, compliant ecosystems.[2] This positions the company as a model for how technology can simultaneously serve consumer needs, support local businesses, and align with government economic objectives.

GetMobil's influence extends beyond Turkey. By proving that a digitized refurbished electronics market can achieve scale and profitability while maintaining regulatory compliance, the company demonstrates a replicable playbook for other emerging markets facing similar economic pressures and circular economy mandates.[2] The company's ambition to expand internationally and position itself as a "technology exporter" from Turkey reflects this broader potential.[2]

# Quick Take & Future Outlook

GetMobil is well-positioned to become a regional leader in recommerce infrastructure. The company's $22 million Series A funding and backing from investors including 212.VC, TechOne, and Logo Ventures signal confidence in its ability to scale beyond Turkey.[1][7] CEO Mehmet Uygun has explicitly stated the goal to "scale the system we built in Türkiye and expand into international markets," suggesting geographic expansion is imminent.[2]

The company's future will likely be shaped by three factors: deepening partnerships with global manufacturers (Apple, Samsung) to become the preferred trade-in infrastructure provider; expanding internationally to markets with similar economic conditions and regulatory environments; and potentially evolving from a Turkey-focused platform into a broader emerging-market recommerce technology provider. As governments worldwide prioritize circular economy policies and consumers increasingly seek sustainable alternatives to new electronics, GetMobil's model—combining regulatory compliance, local merchant empowerment, and consumer trust—offers a blueprint for how technology can formalize and scale informal markets while driving meaningful economic impact.