High-Level Overview
GetGoing, Inc. is a cloud-based corporate travel and expense management platform that simplifies booking flights, hotels, car rentals, and expense tracking for businesses of all sizes.[1][2][3] It serves business travelers, office managers, HR professionals, and finance teams by automating travel policies, providing real-time insights for cost control, and combining digital tools with expert human support, all without requiring installation.[1][2][3] Backed by BCD Travel, a market leader in business travel management, GetGoing emphasizes sustainability, policy compliance, employee safety, and data-driven decisions, with reported revenue of $19.5 million and operations in locations including Utrecht, Netherlands, and Foster City, California.[1][2][4]
The platform's growth momentum stems from its all-in-one approach, enabling quick adoption and efficiency gains—finance teams cut costs via streamlined reporting, HR manages safe travel, and employees book easily.[3] User feedback highlights its convenience for self-service bookings and policy enforcement, though some note UX challenges like occasional hangs or less intuitive interfaces.[5]
Origin Story
GetGoing emerged as part of BCD Travel's solutions suite, leveraging decades of industry expertise in business travel management with modern cloud technology.[2][3] Headquartered in Utrecht, Netherlands (300 Europalaan), with a U.S. presence in Foster City, California, the company focuses on transforming traditional travel processes into a seamless, no-fuss platform.[1][4] Its backstory ties to BCD Travel's evolution as a global leader, combining hands-on experience, global buying power, and innovative tech to address pain points in corporate travel post-pandemic, such as remote work, sustainability demands, and expense complexity.[2][3]
Pivotal moments include integrating Travel as a Service (TaaS) with expense management and real expert support, positioning it as a ready-to-use tool amid rising demand for digitized T&E (travel and expense) solutions.[2] With around 25 employees and a tech stack including PHP, Facebook tools, and Automattic products, GetGoing has scaled to serve diverse teams efficiently.[1]
Core Differentiators
- All-in-One Cloud Platform: No installation needed; handles booking, management, policies, expenses, payments, and analytics in one place, turning data into actionable insights.[2][3]
- Human Expert Support: Real travel professionals available via call or click for bookings, emergencies, advice, and optimization—blending tech with personalized service.[1][2]
- Sustainability Focus: Prioritizes less travel, better choices, sustainable suppliers, and carbon compensation, embedded in core operations.[2]
- BCD Travel Backing: Access to market-leading inventory, global buying power, and proven T&E expertise for competitive pricing and reliability.[2][3]
- User-Centric Design: Empowers roles like finance (cost reports), HR (safety/compliance), and employees (fast booking/claims), with automated policies; mixed reviews note ease but some UX friction.[3][5]
Role in the Broader Tech Landscape
GetGoing rides the wave of digital transformation in corporate travel, fueled by hybrid work, cost pressures, and sustainability mandates post-COVID.[2][3] Its no-implementation model addresses market forces like fragmented legacy systems and rising T&E spend (projected to grow with global business recovery), enabling SMBs and enterprises to adopt quickly without IT overhead.[1][3] Timing is ideal amid AI-driven personalization and regulatory pushes for green travel, where GetGoing's data insights and supplier integrations provide an edge.[2]
In the ecosystem, it influences by democratizing advanced T&E tools—previously dominated by enterprise giants—fostering efficiency for startups and scale-ups while amplifying BCD Travel's reach through tech innovation.[2][3] This positions it as a bridge between traditional travel agencies and SaaS disruptors like TripActions or Navan.
Quick Take & Future Outlook
GetGoing is poised for expansion by deepening AI integrations for predictive booking and analytics, capitalizing on T&E market growth amid economic rebound and remote work persistence. Trends like embedded finance, real-time ESG reporting, and mobile-first experiences will shape its path, potentially boosting adoption via BCD's network. Its influence may evolve from niche simplifier to ecosystem leader, empowering more businesses to "travel better" sustainably—reinforcing its core promise of smarter, simpler T&E from the get-go.[2][3]
