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§ Private Profile · San Francisco, CA, USA
Online platform connecting users with company representatives for customer support, issue resolution, and community feedback.
Get Satisfaction was a software-as-a-service company based in an undisclosed location that provided an online community platform connecting web service users with company representatives to resolve customer support issues. The enterprise scaled its operations by raising just under $21 million in total venture capital funding, which included a $10 million financing round in 2011 that valued the business at $50 million. The platform served major technology clients such as Twitter and secured financial backing from prominent institutional investors including First Round Capital, O'Reilly AlphaTech, and Kapor Capital. Following a period of executive transitions where Wendy Lea served as chief executive officer, the business was ultimately acquired by Sprinklr in an April 2015 fire sale that yielded no payout for early stakeholders. Get Satisfaction was founded in 2007 by Lane Becker, Thor Muller, and Amy Muller.
Get Satisfaction has raised $21.9M across 6 funding rounds.
Get Satisfaction has raised $21.9M in total across 6 funding rounds.
Get Satisfaction has raised $21.9M in total across 6 funding rounds.
Get Satisfaction's investors include Bruce Cleveland, InterWest, O'Reilly AlphaTech Ventures, Wildcat Ventures, Azure Capital Partners, First Round Capital, Cameron Lester, Bryce Roberts, David Samuel, Josh Felser, Julie Davidson, Mitchell Kapor.
Get Satisfaction has raised $21.9M across 6 funding rounds. Most recently, it raised $10.0M Series B in August 2011.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2011 | $10M Series B | Bruce Cleveland | InterWest, O'Reilly AlphaTech Ventures, Wildcat Ventures, Azure Capital Partners, First Round Capital, Oreilly Alphatech Ventures | Announced |
| Sep 1, 2010 | $6M Series A | Cameron Lester | O'Reilly AlphaTech Ventures, First Round Capital, Bryce Roberts | Announced |
| Jan 13, 2010 | $2.3M Venture Round | — | — | Announced |
| Feb 17, 2009 | $1.3M Venture Round | — | David Samuel, Josh Felser, Julie Davidson, Mitchell Kapor, Narendra Rocherolle, First Round Capital, O'Reilly AlphaTech Ventures, Uncork Capital | Announced |
| Sep 12, 2007 | $1.3M Venture Round | — | Jason Schultz, Jeff Clavier, Michael Brown, Adaptive Path, First Round Capital, O'Reilly AlphaTech Ventures | Announced |
| Aug 1, 2007 | $1M Seed | — | O'Reilly AlphaTech Ventures | Announced |
Get Satisfaction was a customer community software platform that built online forums and discussion tools to enable "people-powered customer service." It served businesses across sectors like business services, retail, custom software/IT services, manufacturing, and software, helping them engage customers for support, feedback, ideation, and marketing insights[1][2][3]. The platform solved the problem of repetitive, one-to-one support by fostering collaborative communities where customers, companies, and partners could ask questions, identify issues, share ideas, and rate responses, reducing agent workload and building stronger relationships[1][2]. Founded in 2007, it raised $20.8M, powered over 1,000 communities, and was acquired by Sprinklr in April 2015, after which it became "Get Satisfaction by Sprinklr" with continued usage by 265 verified companies as of 2025[1][2][3][4].
Get Satisfaction was founded on January 31, 2007, in San Francisco, California, by Lane Becker, Amy Muller, Thor Muller, and Jonathan Grubb[2]. The idea emerged from a vision to shift customer service from complex, reactive systems to simple, proactive communities that think like customers, creating a neutral "Switzerland" for companies and users where the best answers rise naturally[2]. It publicly launched in September 2007, quickly gaining traction with $1.3M initial funding from investors like First Round Capital, O'Reilly AlphaTech Ventures, and SoftTech VC, followed by a $6M Series A in 2010 from Azure Capital Partners[2]. Pivotal moments included a 2010 Facebook app launch and growth to power thousands of communities, culminating in its 2015 acquisition by Sprinklr under CEO Rahul Sachdev[2][4].
Get Satisfaction rode the early 2000s wave of social media and Web 2.0, capitalizing on the shift from siloed support tickets to community-powered engagement amid rising customer expectations for transparency and speed[2][4][7]. Its 2007 timing aligned with platforms like Facebook and Twitter, enabling brands to harness "wisdom of the crowd" for scalable support in a $3.5B enterprise collaboration market[4]. Market forces like e-commerce growth, SaaS proliferation, and AI-driven automation favored it, influencing the ecosystem by pioneering self-service communities—now echoed in modern tools from competitors like UserEcho, Groove, and Forethought[1]. As part of Sprinklr, it advanced unified customer experience (CX) platforms, blending social listening, care, and first-party experiences on brand sites[3][7].
Integrated into Sprinklr since 2015, Get Satisfaction thrives as a community module in a maturing CX landscape, with steady 2025 adoption signaling enduring value for feedback-driven support[3]. Next steps likely involve deeper AI enhancements for predictive prioritization and generative responses, aligning with trends like hyper-personalized, omnichannel care and conversational commerce[1][7]. Its influence may evolve toward embedded "first-party experiences" on brand sites, amplifying advocacy and reducing costs amid rising support volumes—reinforcing its original hook as the tool freeing businesses from repetitive tasks through customer collaboration[7].