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§ Private Profile · Los Angeles, CA, USA
Digital marketplace connecting healthcare clinicians with providers for per diem shifts, filling staffing gaps for home health & SNFs.
Based in Granada Hills, California, Gento operates a digital marketplace that connects healthcare clinicians with medical providers to fill home health and facility-based shifts on a per diem basis. The platform serves skilled nursing facilities and in-home healthcare providers by matching them with registered nurses, physical therapists, occupational therapists, and home health aides to address critical staffing shortages. By utilizing a transaction fee business model, the application enables independent clinicians to set their own schedules and specific work terms. The enterprise has successfully raised $7.76 million in total funding to date, which includes a $5 million Series A round led by Palisades Growth Capital. Additional financial backing comes from the Shaare Zedek Arieli Healthcare innovation hub, alongside strategic support from Palisades partner Jeff Anderson. Originally operating under the name Nursing Without Walls, the company was founded in 2016.
Gento has raised $5.0M across 1 funding round.
Gento has raised $5.0M in total across 1 funding round.
Gento has raised $5.0M in total across 1 funding round.
Gento's investors include Palisades Growth Capital, Alpaca VC, Matt Ocko, FJ Labs, Grit Capital Partners, Lightbank, Lightspeed Venture Partners, Offline Ventures, Tekton Ventures, Esther Dyson, Tim Kendall.
Gento is a Los Angeles-based healthcare technology company that operates an online staffing marketplace connecting clinicians like nurses, therapists, and aides with per diem shifts in in-home and facilities-based care.[1][2][3] It serves healthcare providers, clinicians, and patients by enabling clinicians to select assignments based on their preferred terms, locations, and schedules via a mobile app, solving staffing shortages and scheduling inflexibility in home health.[1][3] With an estimated $16M annual revenue, 68 employees, and $7.8M total funding including a $5M Series A, Gento shows steady growth in the hospital/healthcare sector, named a Top 10 Startup by Healthcare Tech Outlook.[1][4]
Gento, formerly known as Nursing Without Walls, emerged as a startup focused on on-demand staffing and care delivery management for home health.[4][5] Co-founder and CEO Victor Gajendran leads the company, founded in Los Angeles, CA, with a pivot to its current app-based marketplace model.[1] A pivotal moment came with its $5M Series A funding round led by Palisades Growth Capital, accelerating its transformation of in-home and facilities-based healthcare delivery by directly linking providers, clinicians, and patients.[4]
Gento rides the surge in home healthcare demand driven by aging populations, post-pandemic shifts to in-home care, and clinician burnout from rigid staffing models.[1][3] Its timing aligns with digital health marketplaces disrupting traditional agencies, favoring scalable apps that address labor shortages in a $100B+ U.S. home health market.[1] By empowering per diem work, Gento influences the ecosystem through better clinician retention, faster patient-provider matching, and tech-enabled efficiency, competing with players like Arch while scaling revenue to $16M.[1]
Gento is poised to expand its marketplace amid rising telehealth and gig-economy trends in healthcare, potentially growing via deeper AI matchmaking or geographic reach beyond California.[1][3] Staffing flexibility will shape its path as shortages persist, with funding fueling app enhancements and partnerships. Its clinician focus could evolve it into a dominant platform, amplifying impact on accessible home care and returning to its core mission of seamless connections.
Gento has raised $5.0M across 1 funding round. Most recently, it raised $5.0M Series A in February 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2020 | $5M Series A | Palisades Growth Capital | Alpaca VC, Matt Ocko, FJ Labs, Grit Capital Partners, Lightbank, Lightspeed Venture Partners, Offline Ventures, Tekton Ventures, Esther Dyson, TIM Kendall | Announced |