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§ Private Profile · London, United Kingdom
Inventory management platform for Shopify brands, enabling stock tracking, purchase orders, and efficient eCommerce operations.
Based in San Francisco, California, Genie provides a cloud-based inventory management platform designed specifically for online merchants and digital retailers. The system enables eCommerce businesses to track stock levels, generate purchase orders, split shipments, and automate inventory updates without relying on traditional spreadsheets or complex enterprise resource planning software. Operating primarily within the Shopify ecosystem, the company successfully scaled its operations to serve more than 300 independent brands, dropshippers, and wholesale distributors during its independent lifecycle. In early 2025, the organization announced a strategic transition to join Doss, an artificial intelligence platform for adaptive resource planning, to integrate its supply chain technology. Following this corporate integration, the original application is scheduled to officially sunset on August 31, 2025, with active data migration support provided for existing users. Genie was originally established as a private company in 2023.
Genie has raised $7.8M across 4 funding rounds.
Genie has raised $7.8M in total across 4 funding rounds.
Genie Technologies Inc. (GenieTech) is a Philippines-based IT company established in 1999, initially focused on retail management software for the Philippine retail industry and now providing business solutions, consulting, and support services to small, mid-sized, and large enterprises across various industries in Southeast Asia.[1] With approximately 85 employees and annual revenue of around $20 million, it serves the business services sector, leveraging technologies like PHP, Google tools, and Automattic platforms to deliver enterprise software and IT support.[1]
The company solves operational challenges for retailers and other businesses through tailored software and consulting, targeting SMEs and large firms in SEA with scalable solutions that have driven steady employee growth, though specific recent momentum details are limited.[1]
Genie Technologies Inc. was founded in 1999 in the Philippines, starting as a provider of retail management software specifically for the local retail industry.[1] Over the years, it evolved from a niche software developer into a broader Information Technology company, expanding its offerings to include business solutions, consulting, and support services for diverse enterprises in Southeast Asia.[1] Key details on specific founders or pivotal early traction moments are not available in public records, but its growth reflects adaptation to regional market demands, now operating from headquarters at 7th & 10th Floors, Alphaland Southgate Tower in Manila.[1]
(Note: Other entities like Genie Technologies LLC focus on IT asset disposition and e-waste recycling with DoD-compliant data sanitization, but they appear distinct from the primary Philippines-based software firm.[3])
Genie Technologies rides the wave of digital transformation in Southeast Asia's retail and SME sectors, where demand for affordable, localized business software is surging amid e-commerce growth and post-pandemic recovery.[1] Timing aligns with SEA's expanding tech adoption, as enterprises seek scalable IT consulting to compete regionally. Market forces like rising retail digitization and the need for integrated business solutions favor its model, influencing the ecosystem by enabling smaller firms to adopt enterprise-grade tools without heavy upfront costs.[1]
Genie Technologies is poised for continued expansion in SEA's IT services market, potentially deepening integrations with cloud tools and AI-driven analytics to enhance retail and business software offerings. Trends like regional e-commerce boom and sustainability-focused IT consulting will shape its path, evolving its influence from a Philippines staple to a broader SEA player. As one of several "Genie" tech entities, its retail software roots position it uniquely for momentum in underserved markets.[1]
Genie has raised $7.8M across 4 funding rounds. Most recently, it raised $6.0M Seed in July 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2025 | $6M Seed | — | Antler, NEW Enterprise Associates, Y Combinator | Announced |
| Sep 1, 2024 | $500K Seed | — | Y Combinator, Suhail Doshi, TIM Griffin | Announced |
| Oct 5, 2023 | $1.2M Pre Seed | Yang Tran | Antler, Expa, Heartfelt, Shine Capital | Announced |
| Jul 1, 2021 | $120K Seed | — | Antler | Announced |
Genie has raised $7.8M in total across 4 funding rounds.
Genie's investors include Antler, New Enterprise Associates, Y Combinator, Suhail Doshi, Tim Griffin, Yang Tran, Expa, Heartfelt, Shine Capital.