Genesis Media

Genesis Media is an organization based in an undisclosed location that operates a real-time video advertising platform enabling advertisers to deliver campaigns directly to users across websites, mobile devices, social media, and interactive television. The system optimizes ad opportunities using attention data and utilizes an opt-in model where consumers trade personal insights by watching advertisements in exchange for rewards. Operating at scale within the digital advertising market, the company's predecessor reached 150 million monthly viewers across six channels, while its emerging markets division employs over 250 remote workers. The organization's leadership team and expansion efforts have included key executives such as Roger Rafson and Yelena Boginskaya to manage international operations. Genesis Media was originally launched in 2010 by co-founders Richard S...... and Josh, later forming its current structure through a merger of TVGenesis and AdGenesis in November 2011.