Loading organizations...
Generation Home, which currently operates under the brand name Gen H, is a United Kingdom-based mortgage lender that provides alternative property finance solutions to underserved homebuyers and first-time purchasers. The institution operates as a regulated financial entity generating revenue through specialized lending products, including a co-investment offering called Deposit Boost that facilitates family-supported down payments. By targeting consumer demographics frequently overlooked by traditional financial institutions, the enterprise functions as a structural disruptor within the broader British residential real estate lending sector. Following a recent corporate leadership transition, former deputy chief executive officer and chief financial officer Graham McClelland officially assumed the role of chief executive officer. Generation Home was established in 2018 by co-founders Will Rice and Sophia Guy-White, with Rice recently transitioning to a non-executive director position after six years of leading the company.
Generation Home has raised $30.0M across 1 funding round.
Generation Home has raised $30.0M in total across 1 funding round.
Gen H (also referred to as Generation Home or Gen H) is a UK-based fintech mortgage lender founded in 2019, focused on making homeownership accessible for first-time buyers and those excluded by traditional lenders[1][3][5]. It offers innovative mortgage products like income boosters, deposit boosters, AI-driven packaging via Google Cloud, and credit tools partnered with Experian Boost, alongside conveyancing services and tools like Gen H Pro for seamless case management[1][3]. Targeting renters and non-traditional buyers locked out of the market, Gen H solves barriers in the rigid UK mortgage process by providing transparent, fair lending that has raised $1.762B and grown to a 70+ employee team[1][3].
The company serves intermediaries, brokers, and aspiring homeowners, emphasizing usability and innovation to create more homeowners amid a housing crisis[1].
Gen H was founded in 2019 by Will and Sophia, who were renters struggling to secure a mortgage for a group purchase after high-street lenders rejected them[1]. Frustrated by the lack of innovation in the stagnant UK mortgage market, they invested their own deposit to launch Gen H as a mission-driven lender aiming for simple, transparent homebuying[1]. Early traction came from identifying market gaps for non-standard buyers, evolving into a London-based operation at 107 Cheapside with integrated services like group payments and housing prenups[1][3].
Gen H rides the fintech wave in real estate tech, addressing the UK housing crisis where a new generation faces high barriers to ownership amid rising prices and rigid lending[1][3]. Timing aligns with post-2019 demand for digital mortgages, boosted by AI and cloud tech amid regulatory pushes for fairer access[1]. Market forces like low innovation in legacy banking favor disruptors like Gen H, which competes in a space with 2,789 real estate tech startups and 13,175 fintechs (excluding US), influencing the ecosystem by empowering brokers and normalizing inclusive tools like credit boosters[3]. Its growth influences broader adoption of tech-enabled lending, potentially pressuring high-street banks to innovate.
Gen H is poised for expansion with its $1.762B funding and Mosaic Score tracking market potential, likely scaling AI tools and products amid UK housing reforms[3]. Trends like rising AI in fintech, EVV-like compliance in lending, and demand for group/non-traditional mortgages will shape its path, potentially evolving into a full housing wealth platform[1][3]. As it influences fairer access, Gen H could redefine homebuying norms, tying back to its founders' vision of transforming a broken market for good.
Generation Home has raised $30.0M in total across 1 funding round.
Generation Home's investors include Abstract Ventures, Kevin Hartz, A* Capital (A Star Capital), Alumni Ventures, AME Cloud Ventures, Atomico, Champion Hill Labs, Conversion Capital, Declaration Partners, Digital Currency Group, Greylock, Hardware Club.
Generation Home has raised $30.0M across 1 funding round. Most recently, it raised $30.0M Series A in June 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2021 | $30M Series A | — | Abstract Ventures, Kevin Hartz, A* Capital (A Star Capital), Alumni Ventures, AME Cloud Ventures, Atomico, Champion Hill Labs, Conversion Capital, Declaration Partners, Digital Currency Group, Greylock, Hardware Club, Mithril Capital Management, NEO, OAK HC/FT, RRE Ventures, SV Angel, Ameet Patel, Balaji Srinivasan, BEN Davenport, Charlie Songhurst, DAN Ciporin, David Petersen, GUY Podjarny, JIM Pallotta, John Hennessy, Julia Hartz, KEN Moelis, ZIV KOP | Announced |
