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Key people at Gelt ¡Dinero, no cupones!.
Gelt ¡Dinero, no cupones! was founded in 2015 by Alberto Benbunan (Co-Founder & Chairman).
Based in Madrid, Spain, Gelt ¡Dinero, no cupones! is a mobile application that provides consumers with direct cash-back rewards for purchasing specific consumer packaged goods and scanning their retail store receipts. The platform replaces traditional printed coupons with a digital system, allowing consumer packaged goods companies to market directly to shoppers at the point of sale. The company currently partners with over 120 major consumer brands to facilitate these targeted promotional campaigns, including recognizable multinational corporations such as Bacardi, Coca-Cola, Unilever, and Procter & Gamble. By offering direct financial incentives rather than store credit, the application drives high engagement, with internal metrics indicating that 83% of its users open the platform while actively shopping inside retail locations. The enterprise Gelt ¡Dinero, no cupones! was officially founded in 2015 by entrepreneurs Carlos Prieto Rojo and Salvador Carrillo.
Key people at Gelt ¡Dinero, no cupones!.
Gelt ¡Dinero, no cupones! is a mobile app that provides cashback rewards to users for everyday purchases, primarily at supermarkets, distinguishing itself by paying real money instead of coupons.[3][4][7] Users photograph receipts from over 100 supermarkets, accumulate cashback on promoted products (with new weekly offers), and withdraw earnings (minimum €20) via ATM, bank transfer, or gift cards; additional earning methods include surveys, gift card buys, challenges, daily draws, and scratch games.[3][4][5] The app serves millions of everyday shoppers in Spain and Latin America (Argentina, Brazil, Colombia, Mexico), solving the problem of high grocery costs by returning an average of €200-€240 per user annually while providing brands with valuable market data.[3][4][9] With over 5 million downloads and 77.8K reviews (3.8-star rating) on Google Play as of late 2025, it shows strong user adoption and growth in the cashback shopping category.[4]
Founded in 2014 in Madrid, Spain, by Carlos Prieto Rojo, who serves as Founder and CEO with a background in marketing, finance, mobile development, and business strategy.[1][2] Prieto Rojo's profile emphasizes a results-oriented approach to challenges, consumer insights, and startups, aligning with Gelt's focus on mobile marketing and financial tools.[1] The idea emerged as an innovative alternative to traditional coupons, enabling easy savings for users and flexible, cost-effective promotions for brands via a mobile app (geltapp).[2][10] Early traction built on its supermarket receipt-scanning model, expanding to surveys and online offers, with trademark filing for "G GELT" in 2020 by DINERO GELT, S.L., solidifying its mobile software presence.[8] By 2021, it gained regional momentum, peaking at nearly 24K weekly downloads in Argentina.[6]
Gelt rides the cashback and receipt-rewards trend in fintech and shopping apps, capitalizing on post-pandemic shifts toward value-driven consumer spending and mobile-first savings amid inflation pressures on groceries.[4][9] Timing aligns with rising smartphone penetration in Spain and LatAm, where supermarket spending dominates household budgets, enabling data-rich partnerships with top brands for targeted promotions.[3][10] Market forces like e-commerce growth and gamified rewards (draws, scratches) favor it, as users seek "astuta" (smart) ways to earn without changing habits.[3][5] It influences the ecosystem by pioneering no-coupon cashback in emerging markets, lowering barriers for brands to access consumer data and driving competition in mobile marketing tools.[6][10]
Gelt is poised for expanded LatAm dominance and potential European growth, leveraging weekly promotions and gamification to boost retention amid 5M+ downloads.[4][6] Trends like AI-driven personalization for offers, deeper bank integrations for instant withdrawals, and Web3 rewards could accelerate earnings, while inflation sustains demand for cashback.[3][9] Its influence may evolve by powering more brand data analytics, potentially attracting acquisitions from fintech giants. Gelt ¡Dinero, no cupones! proves real money beats coupons—expect smarter savings to keep users hooked.[3][7]
Gelt ¡Dinero, no cupones! was founded in 2015 by Alberto Benbunan (Co-Founder & Chairman).
