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Geekatoo is a Walnut Creek, California-based marketplace platform that matches consumers needing in-person and remote technology support with local verified service providers. The platform utilizes a competitive auction and fixed-price system for services such as computer repair, network troubleshooting, and home theater installation, positioning itself as a direct alternative to traditional retail services like Geek Squad. By allowing independent technicians to bid on consumer jobs, the company enables users to save up to 75 percent on standard tech support costs while managing a nationwide network of thousands of provider technicians. Operating with an estimated 51 to 200 employees under the strategic leadership of Chairman Christian Shelton, the business was ultimately acquired by competitor HelloTech to further consolidate the at-home technology assistance market. Geekatoo was originally founded in 2011 by entrepreneur and chief executive officer Kevin Davis.
Geekatoo has raised $4.2M across 3 funding rounds.
Geekatoo has raised $4.2M in total across 3 funding rounds.
Geekatoo has raised $4.2M across 3 funding rounds. Most recently, it raised $1.7M Seed in July 2014.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 30, 2014 | $1.7M Seed | — | Dave Mcclure, Eric Ries, Mikihiro Yasuda, Parker Thompson, 500 Startups, CRCM Ventures, DeNA, MicroVentures, Wefunder | Announced |
| Jul 1, 2014 | $2M Series U | — | Eniac Ventures, Thompson Street Capital Partners | Announced |
| Jan 1, 2014 | $500K Seed | — | 500 Startups, ACME Capital, Audrey Capital, Bodega Partners, Cota Capital, Drummond Road Capital, Humba Ventures, Locus Ventures, Montage Ventures, OWL Rock Capital Partners, Plug & Play Ventures, Practical Venture Capital, Rally Ventures, Scrum Ventures, Tensility Venture Partners, TNT Venture, Tsvc Capital, XG Ventures, Andrew Klein, Anthony Saleh, Daniel SHI, Jeff Hammerbacher, Justin Mateen, Lisa Gansky, Rudy Gadre, Shervin Pishevar, Sujal Patel | Announced |
Geekatoo is a technology startup based in Walnut Creek, California, that operates an online marketplace connecting consumers needing in-person or remote computer and tech support with local, verified providers who compete via auctions or fixed pricing.[1][2][3][4] It serves everyday users seeking affordable alternatives to services like Geek Squad, offering savings of up to 75% on tasks such as in-home virus removal, with a full product ready and a small team of 4 employees generating reported revenue of $19.4 million.[1][2][4] The platform solves high costs and inconvenience in tech repairs by enabling price competition among vetted local technicians, focusing on internet/web services in the tech support sector.[1][3]
Geekatoo was co-founded by Kevin Davis (CEO), who brings coding expertise from building an internal accounting system for tens of thousands of participants and journalism experience reporting for ABC affiliates in California and Texas.[1] Christian Shelton serves as Chairman, with a background as Chief of Staff for Public Policy at Sun Microsystems, founder of a national nonprofit featured in WSJ and CNN, and education from Berkeley, Harvard, and LSE.[1] The idea emerged to disrupt expensive tech support like Geek Squad's $300 in-home services by creating a competitive marketplace for local providers, achieving early readiness as a "Full Product Ready" stage startup listed on platforms like Gust.[1][4]
Geekatoo rides the on-demand services trend, capitalizing on the gig economy's shift toward localized, marketplace-driven solutions for everyday tech needs amid rising device ownership and cybersecurity demands.[1][3] Timing aligns with consumer frustration over high repair costs from monopolistic providers like Geek Squad, fueled by market forces such as remote work increasing home tech reliance and platforms enabling hyper-local competition.[1][4] It influences the ecosystem by democratizing tech support, empowering independent technicians and fostering price transparency in a fragmented $19.4M revenue niche within internet services.[2]
Geekatoo is positioned to expand as demand for affordable, on-demand tech support grows with AI-driven devices and smart homes complicating repairs. Upcoming trends like remote diagnostics and subscription models could enhance its auction platform, potentially scaling revenue beyond $19.4M through national expansion or partnerships. Its influence may evolve by challenging big players further, solidifying its role as a cost-effective disruptor in local tech services—much like its founding mission to match consumers with competitive providers.[1][2][4]
Geekatoo has raised $4.2M in total across 3 funding rounds.
Geekatoo's investors include Dave McClure, Eric Ries, Mikihiro Yasuda, Parker Thompson, 500 Startups, CRCM Ventures, DeNA, MicroVentures, Wefunder, ENIAC Ventures, Thompson Street Capital Partners, ACME Capital.
