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Based primarily in Moscow, Russia, with additional operations linked to the Netherlands, GdeSlon operates a pay-per-purchase affiliate network that utilizes cost-per-action marketing to connect e-commerce businesses with digital marketers. The platform facilitates various lead-based promotional offers, such as user registrations and consumer surveys, generating its core revenue through direct commissions on successful purchases and verified customer leads. The organization primarily serves the broader e-commerce sector, working directly with corporate advertisers across Russia, the United States, and Europe while leveraging its affiliate base to drive targeted Russian and Ukrainian web traffic. Although specific financial metrics regarding its total funding raised, assets under management, valuation, or active employee count remain undisclosed, the network has historically been associated with recognizable industry figures like Alexander Dunaev and Boris Batine. GdeSlon was officially founded in 2000 by technology entrepreneur Pavel Cherkashin.
GdeSlon has raised $500K across 1 funding round.
GdeSlon has raised $500K in total across 1 funding round.
GdeSlon has raised $500K across 1 funding round. Most recently, it raised $500K Seed in August 2013.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2013 | $500K Seed | — | Altair Capital Management, GVA Capital, The Untitled Ventures | Announced |
GdeSlon is a CPA (cost-per-action) marketing platform for e-commerce, connecting webmasters and advertisers in a performance-based model.[3][5][6] Founded in 2010 and based in Saint Petersburg, Russia (with some references to Moscow operations), it serves online retailers and digital marketers by facilitating affiliate marketing, primarily within the Russian e-commerce market.[1][3][4][5] The platform solves the problem of inefficient customer acquisition by enabling targeted, results-driven campaigns, where advertisers pay only for specific actions like sales or leads, operating as one of Russia's oldest CPA networks with around 15 employees.[1][4][6]
GdeSlon was founded in 2010 in Saint Petersburg, Russia, establishing itself early in the CPA affiliate marketing space.[3][6] Limited public details exist on specific founders, though leadership includes technically minded executives like an entrepreneur and CTO with over 15 years in IT and digital products, emphasizing strong engineering backgrounds.[7] The idea emerged amid Russia's growing e-commerce sector, positioning GdeSlon as a pioneer CPA network—nicknamed "Where's the Elephant?"—that gained traction by focusing on performance-based advertising for webmasters and advertisers.[6] Early milestones include becoming one of the oldest players in Russia's CPA ecosystem, with steady operations serving the domestic market.[4][6]
GdeSlon rides the wave of Russia's e-commerce expansion, where performance marketing addresses rising online retail demands amid digital ad fragmentation.[4][5] Its timing aligns with the post-2010 boom in affiliate networks, capitalizing on market forces like increased webmaster-advertiser collaborations and cost efficiency in a competitive landscape.[6] By enabling targeted traffic for e-commerce, it influences the ecosystem by lowering acquisition costs, fostering growth for Russian online retailers, and sustaining a niche in affiliate marketing despite global shifts.[1][4]
GdeSlon is poised to deepen its foothold in Russia's maturing e-commerce affiliate space, potentially expanding CPA tools for cross-border or AI-enhanced targeting amid rising digital ad spends. Trends like performance automation and data-driven personalization will shape its path, evolving its influence from a legacy network to a more scalable platform—building on its durable model to capture ongoing market momentum.[5][6] This cements its role as a steady enabler in e-commerce growth.
GdeSlon has raised $500K in total across 1 funding round.
GdeSlon's investors include Altair Capital Management, GVA Capital, the Untitled Ventures.
