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Games2win Media is a technology company.
Games2win Media operates as a prominent casual mobile gaming enterprise, specializing in the development and publishing of diverse mobile-first interactive entertainment. Its extensive catalog is distributed globally across major application stores, offering accessible gameplay and engaging narratives designed to resonate with an international player base seeking enjoyable digital experiences.
The company's inception was spearheaded by serial entrepreneur Alok Kejriwal, who co-founded Games2win. This venture was established by a group of experienced digital professionals, driven by an early insight into the significant opportunities presented by the mobile entertainment sector and the increasing demand for intuitive, fun-oriented content.
Games2win's offerings cater to a wide, global audience of mobile users drawn to casual gaming. The company’s vision centers on continuously innovating within the mobile gaming landscape, aiming to expand its reach and solidify its position as a key provider of accessible and entertaining digital content for players worldwide.
Games2win Media has raised $15.0M across 4 funding rounds.
Games2win Media has raised $15.0M in total across 4 funding rounds.
Games2win Media has raised $15.0M in total across 4 funding rounds.
Games2win Media's investors include Clearstone Venture Partners, ICICI Venture, Nexus, March Capital, Redpoint Ventures, Rajan Mehra, Silicon Valley Bank.
Games2win Media is a leading Mumbai-based casual mobile games publisher and developer, specializing in proprietary IP titles like *Driving Academy*, *Decisions*, and *International Fashion Stylist*. It serves a global audience of over 15 million monthly active players, delivering free-to-play games across Android and iOS that emphasize engaging, ad-supported experiences without heavy reliance on paid installs.[1][4][6] The company solves the demand for accessible, high-quality casual gaming by building an in-house library of hundreds of games, achieving over 400 million total downloads and generating organic growth through consumer appeal.[1][4] With 151-250 employees and $7.9 million in revenue, Games2win demonstrates strong momentum, ranking among the top 20 global online gaming properties per comScore data from 2012, and continuing to expand via hits like *Parking Frenzy* (2.3 million downloads in 10 days).[1][2][4]
Games2win Media was co-founded in 2005 by serial entrepreneur Alok Kejriwal and gaming expert Mahesh Khambadkone, with headquarters in Mumbai, India.[1][3][4] Kejriwal, who started in his family's hosiery business before pivoting to digital ventures, launched Contests2win (c2w) in 1998 as the world's first customized brand promotions site; this evolved into Mobile2win (acquired by Walt Disney in China and Norwest in India), Media2win, and ultimately Games2win.[2][3] Khambadkone, with over a decade in gaming including virtual reality studies in the UK and stints at Lisle Technology Partners and Dhruva Interactive, brought technical expertise in game development.[3] Early traction came from spotting the casual gaming boom amid rising smartphone adoption; the company raised $6 million from Clearstone Venture Partners and Silicon Valley Bank in 2011, followed by Rs 20 crore from Nirvana Venture Advisors, fueling a library of 600 games and 15-20 million monthly players by 2012.[1][2]
Games2win rides the explosive growth of casual mobile gaming, a $3 billion+ global market in 2012 that has since ballooned with smartphone penetration, particularly in emerging markets like India.[2] Its early entry in 2005 timed perfectly with social/mobile gaming's rise, enabling top-20 global status amid teen internet crowdsourcing playtime on devices.[2] Favorable forces include ad networks, free-to-play models, and IP-driven virality, allowing organic scaling without heavy UA spend—unlike competitors reliant on installs.[4] The company influences India's gaming ecosystem via its REPLAY Fund for startups, talent retention practices, and hits proving local studios can compete globally, fostering a vibrant casual gaming hub in Mumbai.[1][2]
Games2win is poised to capitalize on AI-enhanced personalization, Web3 integrations, and India's gaming boom (projected multi-billion scale), expanding its 400 million-download IP portfolio into emerging genres like metaverse or AR casuals. Trends like hyper-casual surges and global ad revenue growth will amplify its ad-light model, potentially through more acquisitions or fund deployments like REPLAY. Its influence may evolve from publisher to ecosystem enabler, backing the next wave of Indian hits while sustaining organic dominance—reinforcing its status as a casual gaming pioneer born from entrepreneurial grit.
Games2win Media has raised $15.0M across 4 funding rounds. Most recently, it raised $2.0M Other Equity in March 2013.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Mar 25, 2013 | $2.0M Other Equity | Clearstone Venture Partners, ICICI Venture, Nexus | |
| Mar 1, 2013 | $2.0M Series C | March Capital, Redpoint Ventures | |
| Mar 1, 2011 | $6.0M Series B | Rajan Mehra, Silicon Valley Bank | March Capital, Redpoint Ventures |
| Mar 1, 2007 | $5.0M Series A | March Capital, Redpoint Ventures |