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Key people at GameInfluencer.
GameInfluencer is a full-service influencer marketing agency based in Munich, Germany, that develops and executes player-generated content campaigns specifically tailored for the global gaming industry. The company operates with a team of 11 to 20 employees and generates an estimated $2 million in annual revenue through its comprehensive campaign management services. Operating profitably since its inception, the agency has reached an estimated valuation of $6.4 million and previously secured a six-figure investment to support a 50% annual growth rate. The firm manages influencer selection, briefing, and payments across platforms like Twitch and YouTube for major corporate clients, including Electronic Arts, Ubisoft, Tencent, Wargaming, and Facebook. Additionally, the organization maintains an advisory board featuring industry executives such as Klaas Kersting and Heiko Hubertz. GameInfluencer was originally founded in 2016 by chief executive officer Georg Broxtermann.
Key people at GameInfluencer.
GameInfluencer is a Munich-based influencer marketing agency and platform specializing in the gaming industry, connecting game publishers and developers with over 3-6 million influencers for data-driven campaigns. Founded in 2016, it develops and executes tailored promotions using player-generated content via YouTube, Twitch, and other channels, serving clients like Wargaming, Nexon, and NVIDIA across Europe, US, NA, EU, LATAM, and APAC.[1][2][3][4][5] The company emphasizes transparency, long-term partnerships, and a blend of creativity and analytics to drive authentic engagement, community growth on platforms like Discord and Steam, and performance-based results such as competitive CPM/CPV rates.[1][3][4] With 50-249 employees (or <25 per some estimates) and operations in six key markets, it targets indie developers, studios, mobile game makers, blockchain/tech firms, and consumer goods seeking gaming audiences, while committing to sustainability through Gamesforest.club tree-planting initiatives.[1][2][3][4]
GameInfluencer GmbH was founded in June 2016 in Munich, Germany, by Georg Broxtermann and Michael "Mike" Albertshauser, both bringing deep expertise in game publishing, marketing, online communities, and promotion.[1][2][3] The idea emerged from their passion for games and recognition that player-generated content via influencers is the most effective way to introduce new players, leveraging their industry knowledge to build a data-driven platform.[1][3][5] Early traction came from managing successful campaigns for major clients like Wargaming, Miniclip, Com2uS, Nexon, Nordeus, Spilgames, IGG, NVIDIA, Oasis Games, and flaregames, establishing a network of over 6 million influencers focused on YouTube and Twitch in 15+ languages.[3] Since September 2021, it has partnered with Gamesforest.club for environmental efforts, planting trees in projects like Haiti, Eifel Jungle, and Yucatán, reflecting a commitment to gaming's positive impact.[1]
GameInfluencer stands out in gaming marketing through these key strengths:
GameInfluencer rides the explosive growth of influencer marketing in gaming, a sector projected to reach billions as video games target 3 billion players worldwide, fueled by esports, streaming (Twitch/YouTube), and mobile/blockchain titles.[1][3][5] Timing is ideal amid rising ad fatigue with traditional media, where authentic player-generated content drives higher engagement and retention—especially for indies and studios facing saturated app stores.[4][5] Market forces like platform algorithm shifts, regional expansions (LATAM/APAC), and tech integrations (VR/AR/AI) favor its data-centric model, which navigates regulations and trends across NA/EU/LATAM/APAC.[3][4] It influences the ecosystem by empowering creators to monetize, helping publishers scale communities cost-effectively, and promoting sustainability via Gamesforest.club, positioning gaming as a force for environmental good.[1][4]
GameInfluencer is poised for expansion as gaming's influencer economy matures, with AI-enhanced matching, Web3/blockchain integrations, and deeper APAC/LATAM penetration amplifying its 6-million-influencer database.[3][4][5] Trends like live-stream commerce, metaverse events, and UGC for user acquisition will shape its trajectory, potentially boosting revenue beyond $5M through automated performance campaigns and creator programs.[3][4] Its influence may evolve from campaign executor to full ecosystem enabler, fostering long-term brand-creator ties and sustainable practices—ultimately solidifying its gateway role to billions of gamers, much like its "Day One" mindset promises.[1]
