GameInfluencer
GameInfluencer is a company.
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Leadership Team
Key people at GameInfluencer.
GameInfluencer is a company.
Key people at GameInfluencer.
Key people at GameInfluencer.
GameInfluencer is a Munich-based influencer marketing agency and platform specializing in the gaming industry, connecting game publishers and developers with over 3-6 million influencers for data-driven campaigns. Founded in 2016, it develops and executes tailored promotions using player-generated content via YouTube, Twitch, and other channels, serving clients like Wargaming, Nexon, and NVIDIA across Europe, US, NA, EU, LATAM, and APAC.[1][2][3][4][5] The company emphasizes transparency, long-term partnerships, and a blend of creativity and analytics to drive authentic engagement, community growth on platforms like Discord and Steam, and performance-based results such as competitive CPM/CPV rates.[1][3][4] With 50-249 employees (or <25 per some estimates) and operations in six key markets, it targets indie developers, studios, mobile game makers, blockchain/tech firms, and consumer goods seeking gaming audiences, while committing to sustainability through Gamesforest.club tree-planting initiatives.[1][2][3][4]
GameInfluencer GmbH was founded in June 2016 in Munich, Germany, by Georg Broxtermann and Michael "Mike" Albertshauser, both bringing deep expertise in game publishing, marketing, online communities, and promotion.[1][2][3] The idea emerged from their passion for games and recognition that player-generated content via influencers is the most effective way to introduce new players, leveraging their industry knowledge to build a data-driven platform.[1][3][5] Early traction came from managing successful campaigns for major clients like Wargaming, Miniclip, Com2uS, Nexon, Nordeus, Spilgames, IGG, NVIDIA, Oasis Games, and flaregames, establishing a network of over 6 million influencers focused on YouTube and Twitch in 15+ languages.[3] Since September 2021, it has partnered with Gamesforest.club for environmental efforts, planting trees in projects like Haiti, Eifel Jungle, and Yucatán, reflecting a commitment to gaming's positive impact.[1]
GameInfluencer stands out in gaming marketing through these key strengths:
GameInfluencer rides the explosive growth of influencer marketing in gaming, a sector projected to reach billions as video games target 3 billion players worldwide, fueled by esports, streaming (Twitch/YouTube), and mobile/blockchain titles.[1][3][5] Timing is ideal amid rising ad fatigue with traditional media, where authentic player-generated content drives higher engagement and retention—especially for indies and studios facing saturated app stores.[4][5] Market forces like platform algorithm shifts, regional expansions (LATAM/APAC), and tech integrations (VR/AR/AI) favor its data-centric model, which navigates regulations and trends across NA/EU/LATAM/APAC.[3][4] It influences the ecosystem by empowering creators to monetize, helping publishers scale communities cost-effectively, and promoting sustainability via Gamesforest.club, positioning gaming as a force for environmental good.[1][4]
GameInfluencer is poised for expansion as gaming's influencer economy matures, with AI-enhanced matching, Web3/blockchain integrations, and deeper APAC/LATAM penetration amplifying its 6-million-influencer database.[3][4][5] Trends like live-stream commerce, metaverse events, and UGC for user acquisition will shape its trajectory, potentially boosting revenue beyond $5M through automated performance campaigns and creator programs.[3][4] Its influence may evolve from campaign executor to full ecosystem enabler, fostering long-term brand-creator ties and sustainable practices—ultimately solidifying its gateway role to billions of gamers, much like its "Day One" mindset promises.[1]