Furious Corp

# Furious Corp: High-Level Overview

Furious Corp is a software company that helps media publishers and broadcasters optimize advertising revenue through AI-powered forecasting, pricing, and inventory management.[1][2] Founded in 2013, the company serves video publishers, television broadcasters, and media enterprises by automating critical revenue operations workflows. Its flagship platform, PROPHET, uses data science and machine learning to provide visibility into pricing decisions and automated workflows that help sales and yield teams increase revenue by 10% within 12 months or less.[2][4]

The company addresses a fundamental pain point in media operations: the fragmentation between traditional and digital advertising systems. Rather than solving ad tech problems directly, Furious focuses on bridging disparate data sources and systems to help media companies make smarter, data-driven decisions about how to package, price, and allocate their advertising inventory across platforms.[1][3]

# Origin Story

Furious was founded in November 2013 by Ashley J. Swartz (CEO & Founder) and Hillel Rom (CTO & Co-Founder).[1] Swartz brings deep expertise in television and online video advertising business models, with a background in finance and an MBA, combined with experience scaling emerging media channels in mobile and in-game advertising.[1] Rom is an experienced entrepreneur and computer scientist with a PhD from USC and 10 patents to his name, having previously led product development at organizations including NASA's Jet Propulsion Labs and founded Double Fusion, a dynamic in-game advertising network.[1]

The company emerged from recognizing that media enterprises lacked integrated tools to manage the complexity of modern advertising operations—where data lives in disconnected systems and decision-making across pricing, forecasting, and inventory allocation remains largely manual and inefficient.

# Core Differentiators

• AI-Powered Continuous Learning: PROPHET's machine learning algorithms improve accuracy over time as more data is ingested, similar to Toyota's Kaizen methodology. The platform maintains a library of baseline algorithms tailored by format and genre.[3]

• Enterprise Integration: As a certified SAP partner, PROPHET integrates with existing finance systems, enabling CFOs and CIOs to embed advertising revenue optimization into broader financial planning.[3]

• Proven ROI Claims: The company assures clients of 10 to 20 times return on investment through its data science approach.[3]

• Cross-Platform Normalization: PROPHET connects, normalizes, and maps data from disparate first-party and third-party sources, making fragmented data actionable at the portfolio level.[3]

• Workflow Automation: The platform automates reporting, forecasting, planning, pricing, and inventory allocation—addressing the full spectrum of revenue management processes rather than isolated functions.[3]

# Role in the Broader Tech Landscape

Furious operates at the intersection of media transformation and enterprise software automation. The company rides the broader trend of digital disruption in traditional media, where publishers and broadcasters must optimize operations to compete with digital-native platforms. As linear television audiences decline and advertising models fragment across channels, media companies increasingly need sophisticated tools to maximize yield from remaining inventory.

The timing is significant: as of 2017-2018, Furious was expanding beyond the supply side (publishers and media companies) toward the buy side (brand marketers, advertisers, and agencies), positioning itself to capture value across the entire advertising ecosystem.[3] This reflects a maturing market where both sellers and buyers of advertising inventory recognize the competitive advantage of data-driven pricing and planning.

# Quick Take & Future Outlook

Furious represents a niche but strategically important player in enterprise software for media operations. With approximately 20 employees and less than $5 million in revenue as of the search data, the company remains early-stage, though it has secured $6.1 million in total funding.[2][4] The company's success depends on deepening penetration within its core market of large media enterprises and broadcasters—organizations with complex, high-value advertising operations where even modest revenue improvements justify significant software investments.

The broader trend favoring AI-driven optimization, combined with continued pressure on traditional media margins, suggests sustained demand for Furious's solutions. However, the company faces competition from larger ad tech platforms and enterprise software vendors expanding into revenue optimization. Its differentiation lies in deep domain expertise in media operations rather than generic pricing software—a positioning that could prove durable if executed well.